All of our dealerships uses this product- I'm currently not a fan nor am I sold on it. Especially when you can set up certain ILM/CRM's to provide the same email to the customer, yet the quotes be on the actual inventory at the dealership that got the lead.
They have just "released" the VIN specific quoting on used inventory, however they do not have VIN specific on new vehicles.
My major pet peeve right now is that when a customer is on a new vehicle- and let's say they have submitted a form off your dealership website on a specific new vehicle- the quote that they receive is not necessarily on that vehicle.
Also, they may be inquiring on a blue vehicle- the quote could be on a black vehicle....not in your inventory currently.
Here's a real life dealership example:
We had a new 2010 Shelby GT on our lot, our GM tested the product- and got three quotes on three new 2009 Mustangs- one as far away as 300 miles. He was very irate, and has gotten the "we are in the process of fixing that".
Now, dealer trading in the Ford arena can be quite costly to a dealership, and is not a daily or preferred practice. So, I believe that yes, Responselogix may be a great tool for the import dealers, however the domestic dealers are given the short end of the stick due to the way their program is written.
Hopefully they do as well other vendors and pay attention to what their customers are saying and expedite a product that matches what their customers' needs are.