Who's listing inventory on KBB.com

[Greg Schafer]

How many of you are paying to have your inventory listed on KBB.com? And if so, have you had much success?

Thanks for the responses in advance.

-Greg

 

[Jeff Kershner]

How many of you are paying to have your inventory listed on KBB.com? And if so, have you had much success?

Thanks for the responses in advance.

-Greg

@Greg Schafer are you paying to have your inventory on KBB only? And is this for new and/or used inventory?

 

[Greg Schafer]

No, we are not paying anything as of now. Our Certified are listed at no cost.

 

[Alexander Lau]

If your certified is being listed for free, well 'beggars can't be choosers' as they say. When I see KBB listed within a dealer's ROI report (platform independent), it's never the 3rd party where tons of money is being spent. However, at times the cost per lead and cost per acquisition is money better spent than the likes of AutoTrader (way too much waste -- just across the board), Cars.com, Car Gurus, etc.

It depends on the preferences of your demographic. Maybe they prefer KBB as opposed to other options? What works in one city, might not in another, etc. I am a broken record when it comes to that statement, but it's true. Obviously, test everything (use a sales attribution tool) and stick with what works.

A