- Oct 24, 2017
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- Adrienne
Any experience with Lotlinx? What is different that me buying my own premium display ad space and routing customers to my VDP?
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Any experience with Lotlinx? What is different that me buying my own premium display ad space and routing customers to my VDP?
Excellent assessment!Take the vendor out of it and concentrate on the strategy. I agree with @Jared Chandler, in that you need to be retargeting visitors, but I would recommend casting a different net.
First, you should be running your retargeting campaigns through the GDN. It's more cost effective and you have a lot more control and transparency into what is happening.
Second, I would recommend concentrating on a unique message that speaks to a broader need (Urgency, USPs, Fear of Loss, Scarcity, Financing, Trade Cash, etc.) and land people on a custom page. It has been our experience that this strategy generates a better ROI than VDP specific retargeting. VIN specific retargeting makes a lot of assumptions and ignores the more important elements that create leads and sales.
Don't take my word for it (or anyone else's for that matter), test for yourself. It is very easy to set up what I described above, and you can do it yourself. This will give you a baseline. After that, reach out to someone that can help you setup and test VDP specific retargeting. @Miles Olson may even be able to help you.