Spotify Ad Studio - Simple Self-Serve Ad Platform

[Alexander Lau]

https://adstudio.spotify.com

Dealers should take advantage of and test (repurpose their radio or tv ad(s) audio or use a script for upload) Spotify or get a preexisting agency on it. Just TOO easy to do and cheap with great reach, especially for Millennial and Generation Z demographics.

• Create your ad (or upload your own)
  • Give us a script, we’ll give your ad a voice. Seriously—we’ll record a voiceover and mix the music.
• Pick your audience
  • Target based on age, gender, location, activity, and music taste. Select mobile, desktop or both so your ad reaches listeners in the right context.
• Customize your campaign
  • You’ve got the keys. Just set your budget and campaign dates, then sit back, relax, and see how listeners engage with your ad.

 

[GerryFoster]

Any chance its included in any imr, co-op etc?

 

[Alexander Lau]

Any chance its included in any imr, co-op etc?

Oh man, I've no idea. I don't play that BS game any longer. Ask your rep.

IMO (from what I've heard), it's worth trying.

 

[TeddyJTurner]

Oh man, I've no idea. I don't play that BS game any longer. Ask your rep.

IMO (from what I've heard), it's worth trying.

Don't Believe so.

 

[Karen Ann]

Got script and Spotify approved for coop, the the ad manager is rough.

 

[Alexander Lau]

Got script and Spotify approved for coop, the the ad manager is rough.

 

[Ryan Hartigan]

I got into the platform a few months ago but haven't ran anything yet. I'll see what we can do

 

[JamieS]

Dammit @Alexander Lau , all I needed, another rabbit hole

 

[Alexander Lau]

Hey, if you guys could share any of the valuable metrics that it provides, that would be superb. Clicks Per Listens (CPL) or the like.

 

[mbloom19]

We actually started a test campaign with one of our clients this week. The ad platform is intuitive and very easy to use and I was impressed with the targeting options (desktop, ios, android) and different genres or playlists (which enables us to target trucks buyers with Country playlists).

The metrics is rather basic; reach, ads served, frequency, clicks.