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Spotify Ad Studio - Simple Self-Serve Ad Platform

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,265
658
113
Mars, PA
First Name
Alex
https://adstudio.spotify.com

Dealers should take advantage of and test (repurpose their radio or tv ad(s) audio or use a script for upload) Spotify or get a preexisting agency on it. Just TOO easy to do and cheap with great reach, especially for Millennial and Generation Z demographics.
  • Create your ad (or upload your own)
    • Give us a script, we’ll give your ad a voice. Seriously—we’ll record a voiceover and mix the music.
  • Pick your audience
    • Target based on age, gender, location, activity, and music taste. Select mobile, desktop or both so your ad reaches listeners in the right context.
  • Customize your campaign
    • You’ve got the keys. Just set your budget and campaign dates, then sit back, relax, and see how listeners engage with your ad.
 
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Alexander Lau

Sr. Refresher
Feb 11, 2015
2,265
658
113
Mars, PA
First Name
Alex
Hey, if you guys could share any of the valuable metrics that it provides, that would be superb. Clicks Per Listens (CPL) or the like.
 
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mbloom19

Noob
Feb 20, 2013
18
15
8
Ferndale, Michigan
First Name
Mike
We actually started a test campaign with one of our clients this week. The ad platform is intuitive and very easy to use and I was impressed with the targeting options (desktop, ios, android) and different genres or playlists (which enables us to target trucks buyers with Country playlists).

The metrics is rather basic; reach, ads served, frequency, clicks.
 

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