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Spotify Ad Studio - Simple Self-Serve Ad Platform

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Alexander Lau, Aug 2, 2018.

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  1. Alexander Lau

    Alexander Lau
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    https://adstudio.spotify.com

    Dealers should take advantage of and test (repurpose their radio or tv ad(s) audio or use a script for upload) Spotify or get a preexisting agency on it. Just TOO easy to do and cheap with great reach, especially for Millennial and Generation Z demographics.
    • Create your ad (or upload your own)
      • Give us a script, we’ll give your ad a voice. Seriously—we’ll record a voiceover and mix the music.
    • Pick your audience
      • Target based on age, gender, location, activity, and music taste. Select mobile, desktop or both so your ad reaches listeners in the right context.
    • Customize your campaign
      • You’ve got the keys. Just set your budget and campaign dates, then sit back, relax, and see how listeners engage with your ad.
     
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    #1 Alexander Lau, Aug 2, 2018
    Last edited: Aug 3, 2018
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  3. GerryFoster

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    Any chance its included in any imr, co-op etc?
     
  4. Alexander Lau

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    Oh man, I've no idea. I don't play that BS game any longer. Ask your rep.

    IMO (from what I've heard), it's worth trying.
     
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  5. TeddyJTurner

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    Don't Believe so.
     
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  6. Karen Ann

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    Got script and Spotify approved for coop, the the ad manager is rough.
     
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  7. Alexander Lau

    Alexander Lau
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    [​IMG]
     
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  8. Ryan Hartigan

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    I got into the platform a few months ago but haven't ran anything yet. I'll see what we can do ;)
     
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  9. JamieS

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  10. Alexander Lau

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    Hey, if you guys could share any of the valuable metrics that it provides, that would be superb. Clicks Per Listens (CPL) or the like.
     
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  11. mbloom19

    mbloom19
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    We actually started a test campaign with one of our clients this week. The ad platform is intuitive and very easy to use and I was impressed with the targeting options (desktop, ios, android) and different genres or playlists (which enables us to target trucks buyers with Country playlists).

    The metrics is rather basic; reach, ads served, frequency, clicks.
     

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