Spotify Ad Studio - Simple Self-Serve Ad Platform

[Alexander Lau]

We actually started a test campaign with one of our clients this week. The ad platform is intuitive and very easy to use and I was impressed with the targeting options (desktop, ios, android) and different genres or playlists (which enables us to target trucks buyers with Country playlists).

The metrics is rather basic; reach, ads served, frequency, clicks.

Sweet and smart, much like video and display the CTR is probably not going to be high (partly because once running Spotify, a user is not going to be consistently browsing), but the reach is there and that can be an effective brand tool.