kbb.com?

[ajholland]

Is anyone out there using the advertising program on kbb.com? As ATC and Cars.com have been struggling I am have been looking at possibly trying something new.

 

[Jarrett]

Saw this on Jalopnic.com, and thought of this thread... Kelly Blue Book seems to be having some issues with oversharing in its incentives. Or something. This is a very strange mistake.

 

[ghen]

LoL

 

[Alex Snyder]

Copy and Paste aren't always your friend Mr. KBB programmer.

 

[mikeelmore]

I use KBB in a couple of different formats and have been pleased with the results. So if I understand the original post, traffic is down on ATC and Cars? Is this recent, or been a while now?

 

[ajholland]

I use KBB in a couple of different formats and have been pleased with the results. So if I understand the original post, traffic is down on ATC and Cars? Is this recent, or been a while now?

I worked for ATC for 2 years and my current company was one of my accounts. It's never been great here. I would invest in trying a partnership, but our dealership has such a mixed inventory, we don't necessarily have the product to make it work. It probably pays for itself, but I do wonder if we took our money and invested in SEM if we wouldn't see better results. Are your results strong?

 

[mikeelmore]

I worked for ATC for 2 years and my current company was one of my accounts. It's never been great here. I would invest in trying a partnership, but our dealership has such a mixed inventory, we don't necessarily have the product to make it work. It probably pays for itself, but I do wonder if we took our money and invested in SEM if we wouldn't see better results. Are your results strong?

Yes, we have seen a big jump in our number's from KBB(now that we turned on the proper tracking tool) .

It seems each time I get ready to pull the plug on ATC and/or Cars, we get a huge spike in traffic and actually make a month, not sure how that happens, must be murphy's law? But I gotta admit, I very much dislike the silly "advertising" levels with ATC and their limited photo's info, etc...but in my area, I'm limited in (some what) proven 3rd party vendors.

 

[Jason Walter]

I personally didn't have any luck with the KBB advertising program. I spent about $1200 and got a few clicks and around 5 leads a month. I do use their framed in appraisal tool which works great.

 

[mikeelmore]

I personally didn't have any luck with the KBB advertising program. I spent about $1200 and got a few clicks and around 5 leads a month. I do use their framed in appraisal tool which works great.

It' all in the tracking with some of these vendors, it took a while, but it was well worth the effort!

 

[Jason Walter]

It' all in the tracking with some of these vendors, it took a while, but it was well worth the effort!

Hey Mike,


Give me an example of the tracking you are using if you don't mind....I was working with KBB directly and using their tracking combined with mine and did not see any results.

Thanks!