Hi All,
Long time lurker, lol. Any insights appreciated, this forum has been so helpful to me since all the way back to Cash for Clunkers (forgot my old log-in).
I'm struggling with what I should reasonably expect with 3rd party advertising costs, such CarGurus, Autotrader, cars.com, etc going forward during and after this crisis? They're all playing the 50% off game right now, but some are already toning that down to 20-30% off next month. I just can't fathom paying the same rates as we were in 2019 for the foreseeable future. Has anyone signed any new agreements since this all began? We're currently at 50% sales volume vs. pre-COVID, and leads have gone down at a similar rate. Seems fair to negotiate our rates accordingly. Am I off the mark on this?
Long time lurker, lol. Any insights appreciated, this forum has been so helpful to me since all the way back to Cash for Clunkers (forgot my old log-in).
I'm struggling with what I should reasonably expect with 3rd party advertising costs, such CarGurus, Autotrader, cars.com, etc going forward during and after this crisis? They're all playing the 50% off game right now, but some are already toning that down to 20-30% off next month. I just can't fathom paying the same rates as we were in 2019 for the foreseeable future. Has anyone signed any new agreements since this all began? We're currently at 50% sales volume vs. pre-COVID, and leads have gone down at a similar rate. Seems fair to negotiate our rates accordingly. Am I off the mark on this?