Walt,
Though I'm surely a little late to the party, I still have some things to contribute. In my times managing a call center and listening to countless calls, my two biggest pet peeves were calls that sounded scripted, (as you mentioned) and additionally not building value in the customer coming to the dealership.
If value is not built in the appointment/visit then chances are, you're going to experience a no-show. After all, do you go to a store if there isn't an impressive sale? Usually not.
The key to a good call, IMO, is having the right about of natural sounding conversation, with value building in doing business with your dealership.
Though I'm surely a little late to the party, I still have some things to contribute. In my times managing a call center and listening to countless calls, my two biggest pet peeves were calls that sounded scripted, (as you mentioned) and additionally not building value in the customer coming to the dealership.
If value is not built in the appointment/visit then chances are, you're going to experience a no-show. After all, do you go to a store if there isn't an impressive sale? Usually not.
The key to a good call, IMO, is having the right about of natural sounding conversation, with value building in doing business with your dealership.