Active SRP/VDP CTA vs the usual?

[A Kappler]

Are you managing the chats on these or are you having Gubagoo handle them?

During business hours we are, after hours Gubagoo.. they’re our backstop during business hours also.

 

[BillVaughnKMC]

During business hours we are, after hours Gubagoo.. they’re our backstop during business hours also.

We used them and it was great for a while. Then all of a sudden Android users couldn't get notifications of new chats and they couldn't figure it out.

 

[A Kappler]

We used them and it was great for a while. Then all of a sudden Android users couldn't get notifications of new chats and they couldn't figure it out.

Haven’t had any issues like that. Will keep an eye on that. Thanks for the heads up.

 

[LocalWerks]

Experimenting with Gubagoo as a replacement for a couple CTAs on our site. We’ve been using Gubagoo for several years and I am hell bent on a more active CTA vs the usual mundane “get price”, “check availability” etc.. and moving towards “let’s chat”, “text us now” etc.. which Gubagoo has been great with installing for us.

Any thoughts? Active CTA vs Static CTA?

In my experience Gubagoo is near the bottom of the barrel for increasing leads on VDPs. There are much smarter tools which do a better job at getting customer info and deanonymizing your web traffic. You hit the nail on the head when you said today's customers are looking for instant gratification, but unless you have a really well trained BDC that monitors your live chat tool all day long, including during lunch hours, you are missing opportunities.

We work with the Kunes Auto Group and they use our full suite of on-website chat/conversion tools. We can also deanonymize a majority of VDP viewers who do not submit leads.

You can play around with this setup in a live environment here:

Wisconsin's Best Ford Dealer - Kunes Ford of Delavan, WI

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Just go to any VDP. I recommend trying on mobile first as you probably have at least 60-70% on your clients going to your dealership site on mobile

 

[BillVaughnKMC]

In my experience Gubagoo is near the bottom of the barrel for increasing leads on VDPs. There are much smarter tools which do a better job at getting customer info and deanonymizing your web traffic. You hit the nail on the head when you said today's customers are looking for instant gratification, but unless you have a really well trained BDC that monitors your live chat tool all day long, including during lunch hours, you are missing opportunities.

Interesting. As much as I disliked how Gubagoo fell apart for me, I have to admit that my chat leads are actually dramatically lower with every other vendor I've tried.

 

[LocalWerks]

Interesting. As much as I disliked how Gubagoo fell apart for me, I have to admit that my chat leads are actually dramatically lower with every other vendor I've tried.

Any chat is better than no chat in today's mobile-first world.

A.I. solutions have always typically sucked, but we have found a combination of tools that leverage A.I. really well and provide a really great on-website customer experience. We only rate tools based on lead conversion numbers and with the breadth of our client base, the numbers we have seen are best with the aforementioned setup.

The A.I. gets the customer info then the humans work the lead from there. Makes sure BDC don't have to watch chat all day, but instead focus on setting appointments.

 

[JameyJ]

Experimenting with Gubagoo as a replacement for a couple CTAs on our site. We’ve been using Gubagoo for several years and I am hell bent on a more active CTA vs the usual mundane “get price”, “check availability” etc.. and moving towards “let’s chat”, “text us now” etc.. which Gubagoo has been great with installing for us.

Any thoughts? Active CTA vs Static CTA?

We used the usual suspects for a while on SRP/VDPs:
"Get Best Price" "Explore Payment Options" "Check Availability" etc., and then tested more conversational CTAs like "Ask A Question" and "I'm Interested" once we got our DR and chat integrated.

We saw that the majority of shoppers engaged with "Explore Payment Options" more than "Ask a Question" or "I'm Interested." However, the engagement with "Ask A Question" or "I'm Interested" was higher than the previous "Check Availability" CTA. So we stuck with the following:

"Explore Payment Options" - > Routes customers straight into DR process configuring pricing in chat
"Ask A Question" - > Routes customers to sales to answer questions in chat
"Value Trade-In" -> Routes customers to our trade tool in chat

Ultimately, putting financial clarity first drives the highest intent clicks, which is exactly why I've been obsessing over localized checkouts lately and setting up an optimized Ethiopia payment gateway for our international market rollout.

Bumping this older thread because we’re trying to replicate this exact multi-CTA routing architecture on our VDPs right now and running into an architectural hurdle.
How are you handling the payload and context injection into your chat widget when a user clicks these different buttons? Specifically, are you destroying and re-initializing the chat widget with different intent parameters depending on the CTA clicked, or does your provider's API allow you to dynamically pass the vehicle data (VIN/Stock #) and trigger a specific flow (like the DR pricing vs. trade-in tool) within the same active session?
Would love to know how you handled the technical side of that routing without causing lag on the button click.