2026 List of Dealer CMS Providers

[DjSec]

DJ, I am no upset, your reply is stuck in self validation, turn your narrative to helping the community.

I am also not upset but please explain how my reply is stuck in self validation?

You own this topic, NO ONE here owns this topic like you do.

I am not trying to own any topic, I have much to learn on all topics including ADA compliance, and page speed, along with web design, coding, and even working on cars, something I do on the side. There isn't a day that goes by that I don't learn something new and one way, as a matter of fact the least expensive way of learning is when someone points out how I am wrong.

The problem is you have predatory attorneys who look for companies to sue, defending a lawsuit can cost millions, so they send a letter that says give me $5,000.00 and we will drop the suit, so you pay and a year latter they send the same letter again.

Web design companies leaving clients vulnerable to these predators and no one calls them out, sues them, or even talks about it.

And now your defending the companies leaving the dealerships vulnerable?

I don't want to sell to their customers, couldn't if I wanted to but they should fix their code!

Turn your narrative to actionable tips and tricks and use this community service to talk about your ADA toolset.

Your saying I am not allowed to point out things in a thread, I can only post tutorials that no dealership could use because they have zero control over their own sites?

ADA compliance, page speed, and clean code are nothing more than the base ... of course not having a good base can get you sued and you'll bleed customers like crazy and then you'll have to spend all your money on 3rd party sites ... like what is happening now

ADA compliance, page speed, clean code is boring ... I don't care about it but I am forced to talk about it because no one else is doing it, cares about it or talks about it and until everyone understands the risk no one is going to force web design companies to write code correctly.

Do you believe if someone is doing something that could hurt someone, should they be called out for it or it is better not to do or say anything and let the person and or company get hurt, sued, fined, or just waste their time and money and we should say nothing about it?

 

[Alex Snyder]

Whoa @DjSec - I think you are misreading Joe. He is trying to help you. Maybe reread what he is saying to you without any malice in his tone.

The rest of us are reading your tone as passionate to the point of insanity or someone who thinks he is being greatly attacked.

I can see how one could take a sentence from Joe as a slight attack, but the overall message certainly is not.

If you can change your tone, it would be great to get into the topics you’re trying to educate us on. As Joe is pointing out, you’re the expert on this.

 

[craigh]

All of the back and forth aside, just to throw my opinion out there: This will be solved by AI.

The compliance will still be a thing until laws changed and some guy in California will still keep suing dealers for not having screen reader compliance, but I have to assume that those who use these tools are going to move to new AI solutions that can read, manipulate, respond and interact with websites of any type at any time. Once you start using Claude Co-Work, OpenClaw or Perplexity Computer you really start to see the near future where the website becomes far less relevant.

Do I go to travel websites to book trips anymore? Nope.
Do I use the documentation site for my programming frameworks to figure out how they work? Nope.
Do I shop for electronics by going to Walmart, BestBuy, Amazon and ShopBot to compare prices? Nope.

Did I try shopping for a used car using AI? Yes. Did it work? Absolutely not.

 

[DjSec]

This will be solved by AI.

It will change if one of the current players decide to make their website ADA compliant, it will give them an edge over all the competition.

Or when all the dealerships start getting hit with lawsuits!

All it would take is one customer realizing he can make his car payment by sending demand letters.

The compliance will still be a thing until laws changed and some guy in California will still keep suing dealers for not having screen reader compliance, but I have to assume that those who use these tools are going to move to new AI solutions that can read, manipulate, respond and interact with websites of any type at any time.

They don't sue because they can't read the website, they sue for the money. You've got predatory lawyers using tools like WAVE Web Accessibility Evaluation Tools all they need is one problem.

You find a problem ... and with AI you can find those problems a lot faster and a lot easier.

You then send a demand letter, normally asking for between $5,000 to $10,000 and you get paid or you sue. The problem with the lawsuit is the business can spend millions trying to defend themselves.

There were over 300 ADA‑related web‑accessibility suits against dealership groups, OEM websites, and auto marketplaces in 2024. Those are just the ones that didn't pay, and they don't want you to fix the problem because something like 35% are repeat lawsuits.

They do it for a quick pay day, internet ambulance chasers!

Once you start using Claude Co-Work, OpenClaw or Perplexity Computer you really start to see the near future where the website becomes far less relevant.

If that happens, then you lose all control, a 3rd party will decide how many leads you get each month and it will most likely be decided by whose paying the most.

So most likely that would be Amazon, CarGurus, Cars, and they will sell the leads back to you for a markup.

I'd say dealerships need to be figuring out how to play with the big dogs before that happens.

Do I go to travel websites to book trips anymore? Nope.
Do I use the documentation site for my programming frameworks to figure out how they work? Nope.
Do I shop for electronics by going to Walmart, BestBuy, Amazon and ShopBot to compare prices? Nope.

Did I try shopping for a used car using AI? Yes. Did it work? Absolutely not.

But you also don't shop for cars on a dealerships website, you use cars.com, cargurus, autotrader and so on. Of course it is also a lot of window shopping going on.

So the real question is how do you change that?

And how might AI change it?

 

[joe.pistell]

@douglaskarr your vendor list sparked a 4 hour research exploration. Wow. Ck it out...

What if we commissioned AI to go car shopping on all of these sites and return score or a report on what it found? I made a 1st pass, It's limited to what it can see, it's buggy, but, directionally, this is very interesting.

Dealer.com website:

1. Mobile SRP​

Score: 2.5 / 5​

What it does well​

The page gives shoppers the basics:

• used inventory entry point
• filter and sort access
• category shortcuts like used trucks and used SUVs (reymore.com)

That means the shopper can start the search.

What it does poorly​

The page does not show strong vehicle-card selling power in the evidence I could verify.
What I see is:

• generic inventory structure
• lots of dealer text below the listings
• weak proof that each vehicle card helps the shopper decide fast (reymore.com)

For a dealer, this means:
The platform helps shoppers search. It does not clearly help them shop better.


That is a big difference.

Dealer takeaway​

A strong mobile SRP should help a shopper reject bad fits fast.


This one looks more like:
“Here is our inventory.”


Not:
“Here is why these few units deserve your attention.”

---

2. Mobile VDP​

Score: 2.0 / 5​

What it does well
The page gives some basic information and calls to action:

• quote
• test drive
• text me a link
• send to friend

That means the page is lead-ready.

What it does poorly​

This is the bigger problem.

The page appears overloaded with:

• forms
• modal actions
• repeated lead tools
• legal text
• dealership marketing copy

That hurts the shopping mission on mobile.

A phone shopper wants:

1. what is this truck
2. why should I care
3. what do I do next

Instead, the page feels like: lead form first, shopping second.

Also, the copy is broad model copy:

• Silverado is strong
• Silverado can tow
• Silverado is versatile

That is not the same as selling this exact truck.

Dealer takeaway​

This page may help generate leads.

It does not do a strong job helping a shopper believe:
“This is the right truck for me.”


That is the miss.