Hello refreshers, it was suggested to me to fire up this thread to both let you know of a new book I published last week on Amazon, "A Car Dealer's Guide to Google Analytics 4", and to start a thread for questions, best practices and advice around GA4.
I'm glad to help here as much as I can, I know there are plenty of smart folks on here to help as well.
Don't wait, at a minimum get your GA4 code in place today. And most importantly, make sure that the dealership is the admin of the new property. Trust me, there are far too many dealers that have opted in for website or agency "free conversion", when if fact their new GA4 will not belong to them. Since the account is brand new, and a complete reboot of the old Universal, dealers need to ask and verify.
The new book will help with a complete understanding of GA4, but here are a few free excerpts:
