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Using your CRM for bulk emails, be careful.

✨ AI Highlights

Jeff Kershner describes a real-world problem where a Higher Gear CRM sent duplicate and malformed follow-up emails to customers who had submitted multiple leads from different sources, damaging sender reputation and email deliverability for two months before a fix was issued. The thread surfaces broader concerns about CRM quality assurance, spam feedback loops, and the lack of true ILM functionality in some systems. A vendor rep from iMagicLab jumps in to promote alternatives, gets called out for lack of transparency, and promptly discloses his affiliation.

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