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Nada 2007 Review

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#11
Jeff,

Thanks for taking the time to stop by our booth and giving us the honorable mention. Good review of the show. You've got a great working knowledge of the Internet. The question you asked the "gentleman" from @utorevenue.com makes that very clear. Thanks again, and keep in touch.

-Blake
 

✨ AI Highlights

Jeff Kershner reviews NADA 2007 from an internet marketing and CRM perspective, finding most vendor offerings were retreads of the prior year, with SEM booths notably quieter and AutoTrader's rising costs drawing skepticism. A recurring theme throughout the replies is whether AutoTrader's Partner listing tier delivers ROI worth the premium, with Kershner's own data showing only marginal sales gains over a lower-cost package. Commenters also touched on eBay's promising new local product, general complaints about cars.com, and the novelty of avatar-based dealer website tools.

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