Cox Automotive’s Car Buyer Journey Study Reveals Record High Satisfaction Among New and EV Buyers
For 15 years, Cox Automotive has researched the car-buying journey,tracking key shifts in consumer buying behaviors. The study exploresvarious aspects of vehicle buying in America, specifically focusing on thesatisfaction of both new- and used-vehicle buyers.
The 2024 Cox Automotive Car Buyer Journey Study recorded the highest level of new-car buyer satisfaction in the study’s history, driven by advancements in digital tools that seamlessly integrate online and in-dealership activities. Overall satisfaction among all buyers declined slightly due to decreased satisfaction among used-vehicle buyers, though it remained above pre-pandemic levels.
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