autotrader

  1. Salik Ansari

    How much do online auto marketplaces (CarGurus, AutoTrader, Cars.com, TrueCar) charge?

    Hello everyone I'm a stock research analyst (interested in US and Canadian equities) and have just started looking into the Online Automobile Marketplaces space to see if any stocks catch my eye. I have been trying to find the different plans these online auto marketplaces offer to dealers...
  2. kevinfrye

    CarGurus - significant drop in traffic?

    Had a visit with CarFax and they shared this graphic below, which indicates that recent changes to the Google algorithm has created a huge drop in traffic with CarGurus (competitor A) down to the level of AutoTrader and Cars.com. Source is SEMrush. Not sure how accurate this is - curious as to...
  3. Dan Sayer

    Did anyone else see AutoTrader Referral traffic tank in GA?

    Without going into the Classified vendor debate, did anyone with AutoTrader notice the Referral traffic (as labeled as Referral) tanked in the last 45 days? After digging into it, pushing the issue with them, insisting they check their UTM structure, I received this email from a regional rep...
  4. C

    Cars.com BREAKING sold this week

    We recently began using Cars.com again earlier this year after dropping them a couple years back: What a difference: they have transformed to a complete solution, but more importantly our measured ROI makes large leaps as we began using more products because they interplay between them. As most...
  5. georgenenni

    YIKES! Autotrader Referral Traffic falls off a cliff in July 2018

    Noticing a sharp drop in Referral traffic from Autotrader.com for my dealers across the country. Is everyone else seeing the same thing? Here is a YTD snapshot, with comparison to Cars.com and CarGurus.com. Have tried investigating causes, maybe their recent changes in SRPs, VDPs, etc. Any...
  6. georgenenni

    Which 3rd Party Classified Site has the best SRP?

    Love 'em or hate 'em, Third-party Classifieds are a proven way to get your new and used vehicles in front of thousands of active car shoppers in your market. These sites drive massive amounts of SRPs (search results pages), VDPs (vehicle detail pages), and leads for your stores. Each of these...
  7. Alexander Lau

    UserWay (Accessibility Plugins for Dealer Websites)

    https://userway.org UserWay is a pioneer in innovative website accessibility technologies We provide helpful accessibility plugins that work without refactoring your website's existing code and will increase compliance with WCAG 2.0, ATAG 2.0, ADA, & Section 508 requirements. ----------------...
  8. ed.brooks

    You can optimize your listings on 3rd-party sites -- and should!

    I make the contention that the 3rd-party sites are the most important search engines for used car shopping. Here's how to optimize your listings. "Car Dealers; How to optimize your used car inventory for third-party sites"
  9. Ryan Everson

    Autotrader - Screwing Dealers and Helping Competing OEM's

    Like most dealers, we are begrudgingly paying Autotrader tens of thousands of dollars a month to list our cars on their website. I've become accustomed / numb to seeing OEM banner ads on Autotrader SRP pages, however I've always felt that the VDP has been the one page that focuses primarily on...
  10. A

    Performance Consultants -Autotrader (5 openings)

    Autotrader We have 5 openings in Baltimore, Birmingham, Boston, LA, St. Louis/KC, and Dallas Description The Major Account sales and service team is responsible for maintaining and expanding relationships with Autotrader’s highest profile, most complex Automotive Dealer Group customers. The...
  11. A

    Digital Media Sales Reps (Multiple Roles, Nationwide)

    Description As a Dealer Success Consultant with Cox Automotive you will spend the majority of time in the field and be responsible for generating revenue within your defined account list and territory. You will partner closely with automotive dealers to provide a consultative sales assessment...
  12. T

    AutoTrader for Newbie

    Hello, I'm a newbie in the town for a small car dealership carpace.com. I was wondering if you can help me find the right DMS if 'm selling just 5-10 cars monthly. What are monthly fees does autotrader.com and cargurus.com charges for using their dealer portal. Is there a program to help small...
  13. Jeff Kershner

    Wyper - the Tinder of car shopping. Ever heard of it?

    If you're not familiar Tinder, it's somewhat of a dating app where you're presented a photo and short description of someone and you swipe left for Yes or right for No. Or something like that. Anyways, these type of apps seem to all the craze right now. At least up until a few weeks ago, before...
  14. D

    KBB ICO CHANGE (formerly Autotrader TIM)

    KBB changed the format for the price presentation today and included a trade value range that is higher than the instant cash offer. What do you think about this and does anybody out there know of another service like this one? I love the process but this move was obviously made by some...
  15. Jeff Kershner

    KBB Instant Cash Offer IS Trade-in Market Place (TIM) Repackaged

    AutoTrader's Trade-in Market Place (TIM) is being repacked, and they're calling it KBB Instant Cash Offer. Who knew? "The Cox Automotive Media Group told reporters in late October that TIM was being converted into KBB Instant Cash Offer during the fourth quarter, bringing an entirely new...