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  1. Jason@nabthat

    Digital Dealer Las Vegas Oct 2021 Roll Call

    We will be there. Booth 902. Looking forward to meeting all the good guys and gals of the car biz - It has been way too long.
  2. Jason@nabthat

    Evolving Call to Actions - should ePrice die?

    Dan, We are giving the customer value; we show the "Unlocked" price. For this dealership, a email is sent with the pricing instead of displaying it on the site (per the dealer). With other dealers we unlock the pricing across the board on all vehicles for a determined amount of time. I...
  3. Jason@nabthat

    Evolving Call to Actions - should ePrice die?

    Ryan, Use the information I provided as needed. Google recommendations are not the end all be all. Have no issues with others. We have data.
  4. Jason@nabthat

    Evolving Call to Actions - should ePrice die?

    Hi Dan, Not sure why you feel that the information I provided warrants your response. What is the "worst way possible" with our solution? Pricing guidelines restrict dealers from showing pricing information to consumers. So "Get EPrice" and "Today's Price" are good for you? You are...
  5. Jason@nabthat

    Evolving Call to Actions - should ePrice die?

    Here are some things to think about: 1. Mobile Pop-up Form fill abandonment rate 2. Pop-up forms in general 3. Pushing customers into a different UI/UX - Customers can experience what we define as "Digital Shock" (used this back in the telco days of building customer journeys); meaning is...
  7. Jason@nabthat

    Listing of all the Dealership Website Hosting Companies

    Why not start with 2020 AWA Award Winning US Website Platforms: DealerInspire Dealer.com DealerOn DealerFire Dealer E-Process FusionZone and of course... Nabthat :cool:
  8. Jason@nabthat

    LET'S HAVE A RACE - DDC Page Speed Insights Comparison

    Hi John, There is really not much you can do because Google is ranking the script as the main culprit on the site. It shows it takes about 14 seconds to read through. The eyeball test seems fine so please keep in mind that the Google Speed Test is primarily built for developers to help them...
  9. Jason@nabthat

    USAA ends partnership with TrueCar

    Looks like desperation :popcorn:
  10. Jason@nabthat

    Thanks For Ruining It For The Rest Of Us

    Dealers tend to underestimate the power of their website as a merchandizing platform and look at other mediums such as email, SEM, facebook, paid search campaigns, display, etc. to reach customers with their messaging. This tends to have limited success because it is difficult to reach the...
  11. Jason@nabthat

    Is Display Dead?

    @Ryan Everson & @John V. Agreed. Display is white noise and consumers have gotten their eyes use to ignoring the ads (I know I have)....Retargeting seems to be the only display worth spending any $$$ on.
  13. Jason@nabthat

    How many Categories of Internet Leads should there really be?

    Since dealership website leads are normally the highest closing and most digital marketing spend is used to send traffic there, how do you use your CRM and Google Analytics to look at ROI? We like to keep things consistent; all leads generated from a dealer's website is segmented as a Source...
  14. Jason@nabthat

    CRM with blocked email...

    @ChrisR Does VIN allow you to utilize an outside IP or MX records? If so, it may be a good idea to look at getting your own dedicated IP/Email server from Mandrillapp or Sendgrid utilizing your domain. Again, I am not sure if VIN allows you to use a third party email platform. If they do...
  15. Jason@nabthat

    I need your help with a product

    Quality over Quantity. I can see how Todd's product, if utilized correctly (like any tech out there) can help sales teams formulate more personalized messaging in their communication. In practice, if you know that someone is an executive; your messaging can be more about time saving, at...
  16. Jason@nabthat

    Website ADA Compliance - Lawsuits Coming (is your site built for the blind)

    A couple of dealers we know received a notification that their website is not ADA compliant and may face a pending lawsuit...others in the industry have confirmed that they too have received a similar notice. If anyone is not familiar with ADA compliance - it is an ambiguous regulation...
  17. Jason@nabthat

    Weird SERP with Google - What's Up With That?

    What was the keyword you used? Try using something generic like “honda dealer” or “GMC Dealer”
  19. Jason@nabthat

    Weird SERP with Google - What's Up With That?

    @ericmiltsch, Hey Eric good to hear from you. Chrome Browser (with location on)
  20. Jason@nabthat

    What do you guys think of everything that's happening with Facebook?

    Google once had competitors, they crushed them. Better management, better acquisitions, better execution. What happened to Alta Vista or Excite :) We forget how young these companies are. Government regulations are not up to speed with today’s tech and consumer usage. The anti trust lawsuits...
  21. Jason@nabthat

    If You Dropped AutoTrader - Where would you put the Money

    @Eley Duke Simple....Google (it is where you find intent based audiences). You can run some clever Display Marketing campaigns that target Dynamic Keywords, Domains, Interests, etc.
  22. Jason@nabthat

    A.I. ain't A.I. in automotive. It is B.S.

    I think we need to first start off with what the exact definition of AI "the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages." I think...
  23. Jason@nabthat

    Weird SERP with Google - What's Up With That?

    No changes on our end and our sites are ranking like they always have. I was just curious if anyone was seeing organic results with listings of dealers hours away...
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