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  1. Dane Saville

    PR & News REUNION MARKETING IS SELECTED AS A 2021 MOZ RECOMMENDED COMPANY

    CARY, NC - JULY 29, 2021 — Reunion Marketing, a data-driven automotive digital marketing agency, is excited to announce our selection as a 2021 Moz Recommended Company. Moz is a renowned and respected SEO resource platform offering robust data, accessible training, and easy-to-use tools to help...
  2. Dane Saville

    FACEBOOK AUDIENCE QUESTION

    Great question, Ryan. And your assumption was correct regarding ad sets. Per our Social Media Director: "The best way to overcome it is to have fewer ad sets with more budget. The thing with the learning phase is that you don't necessarily need to get all of your ads out of it. The learning...
  3. Dane Saville

    FACEBOOK AUDIENCE QUESTION

    I definitely agree with Ryan Hartigan's approach. The targeting isn't as important because Facebook is typically a stimulus channels, meaning that you're going to potential influence people to start the buyer's journey. They may use it organically for your citations (address, phone number, et...
  4. Dane Saville

    FACEBOOK AUDIENCE QUESTION

    Hi, Ryan. Unfortunately, you don't have to be promoting subprime or special financing to get pinged by Facebook from what we've seen. You can certainly try running ads outside of that category but don't be surprised if they get disapproved. Please update us when you have an opportunity on what...
  5. Dane Saville

    NADA 2020 - Win Great Prizes. Get Great Insights

    If you are a dealer who isn't partnered with Reunion, NADA 2020 will create a remarkable opportunity for you to learn more about us while also getting the chance to win a great prize. All you need to do is book a demo with us for NADA 2020 in Las Vegas. At Booth 5343N, you'll get a number of...
  7. Dane Saville

    DEALERSHIP BLOGS... WHO'S STILL DOING THEM?

    I think there's a place for content of all mediums. It depends on what the purpose of the content is and who's going to consume it. Let's say there's some search demand for understanding different dashboard icons. If you want to deliver content that both educates and most efficiently satisfies...
  8. Dane Saville

    What Are Your Biggest Questions/Concerns About Digital Marketing?

    Hey, all! It's been a minute since I posted anything. So, I do some video content for my company that aspires to address dealers' questions about all things digital marketing. Of course, to address those questions I need to know what they are. We have an internal system set up so that current...
  9. Dane Saville

    Need Opinions on Video Content

    These are great videos! They are just long enough to get all of the pertinent information communicated, so you're delivering on a viewer's expectations. A few thoughts on the videos you currently have: (1) For removing the windshield, you might want to put in some easy time stamps like... Step...
  10. Dane Saville

    Are You Worried About Duplicate Content for Your Dealership Website? You Should Be.

    When we talk about content, it's primarily not about writing an article about a 2020 Camry. It's about consistent, high-quality writing across all of your channels: website, social media, email, programmatic, paid search, and so on. Whether it's a script, a headline, body copy, descriptions, alt...
  11. Dane Saville

    Are You Worried About Duplicate Content for Your Dealership Website? You Should Be.

    You're killing me, Rick! They packed them all into like a 20-word sentence. That's just lazy copywriting that plays on the worst of what people think about car dealers. At least they had the common decency to bury that nonsense down the page and not right at the very top. :-)
  13. Dane Saville

    How Important Do You Consider Quality Copywriting?

    Thanks for your reply, Chris. Yeah, content farms are, unfortunately, not limited to automotive either. I'm glad that you're getting the help you need in that area so you can focus your energies elsewhere.
  14. Dane Saville

    How Important Do You Consider Quality Copywriting?

    A topic about content in another thread got me to thinking about this. There are some longstanding, effective tenets of good copywriting that dealerships and their agency partners still break. How important is quality copywriting to your dealership? Do you think there's a lack of education...
  15. Dane Saville

    Are You Worried About Duplicate Content for Your Dealership Website? You Should Be.

    Custom content that's specific to the dealership is not an option -- it's the only method. That includes every digital asset you have from your website to your Google Ads to your social media, and it's not even just the written word. Content is the message that you want to deliver and the means...
  16. Dane Saville

    Reunion's KPI Cafe Video Series - Check It Out!

    Hey, everyone! I've taken a lot of pride in the content and information we share on the KPI Cafe. In order to better serve our audience with even more functionalities on different platforms like Youtube, it's important to grow that audience. I f you can help spread the word and/or subscribe...
  17. Dane Saville

    If You Dropped AutoTrader - Where would you put the Money

    Wow! What to say that hasn't already been said? I think people hit the nail on the head with reallocating that into Google Ads and paid social media. Before you determine how to do that, consider reviewing your internal goals, then see if where you're spending your budget on those platforms...
  19. Dane Saville

    New Role Overseeing Dealer Group "Internet" - Ideas?

    I have a few thoughts that might help, but I definitely don't preach the gospel. I'm a student of this all just like so many of us. Like you said, I'd start with establishing your goals for each store. What are the initial primary objectives that you want to accomplish in this role. Is it...
  20. Dane Saville

    SEM Strategy...In House or Agency

    There has been so much said here that it's hard to come up with anything unique. I guess the only piece of advice that I would offer -- and that many of you here on DealerRefresh know, but that I don't think many dealerships outside of here might be cognizant of -- is that if your...
  21. Dane Saville

    PR & News KPI Cafe: Reunion Marketing's Video Series

    You know!
  22. Dane Saville

    PR & News KPI Cafe: Reunion Marketing's Video Series

    We launched our video series in November and currently have our seventh episode up. If you haven't, I encourage everyone to subscribe. I would love to get more feedback on our messaging, ideas, et cetera, to help provide better service and insights to dealers: https://bit.ly/2DtHz2a
  23. Dane Saville

    PR & News Reunion Marketing Named One of the "Best Entrepreneurial Companies in America"

    FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing [email protected] 919-413-1975 REUNION MARKETING NAMED ONE OF THE “BEST ENTREPRENEURIAL COMPANIES IN AMERICA” BY ENTREPRENEUR MAGAZINE’S 2018 ENTREPRENEUR360 LIST Raleigh, North Carolina – Reunion Marketing was...
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