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  1. Todd Thompson

    New Dealer Introduction & Questions

    I was listening to "Car Dealership Guy" the other day and one of his interviews talked about floorplan and who they managed to finally get. "Haddar" something like that was the dealer. Might be worth a listen. Used car guy who has done well for himself
  2. Todd Thompson

    Any dealers using TikTok for marketing campaigns?

    That's great. Can see it for hiring younger people. they definitely go there. Very valid point. Will keep that in mind
  3. Todd Thompson

    Any dealers using TikTok for marketing campaigns?

    Would be interesting to know and how they are tracking their 'success'. Certainly the eyeballs are there, but is anyone really anywhere near a funnel when killing time on an app like that? Maybe a 'presence' type play.. if thats what you really want to pay for. I'm guessing if I totally ran out...
  4. Todd Thompson

    Test Leads

    We do a 'Steele Excellence' group get together quarterly. Done the mystery shop prior to the meet, crunched the numbers in sales/service/parts etc and reviewed as a group with your peers facilitated by a third party person who doesn't play favourites. Some hard conversations for sure but does help.
  5. Todd Thompson

    Twilio Video EOL

    Hi, sorry just logged on today for first time in awhile. We do store the choice the customer makes when deciding to contact and find text, then phone, then video. Also dependent on time of day. Regular business hours the amount of phone goes up, guessing they are thinking they can get a quick...
  7. Todd Thompson

    Online Appointment Conversion KPI - XTime

    Great article!
  8. Todd Thompson

    Automation in digital marketing? Get with the times!

    If you are a DIY guy with an interest in tech and AI.. use midJourney and a couple other bolt on tools. Drum up 100 variations, image variation (based off one original reference image) for FB, Google etc. in about 30min. Perfect for A/B etc. Hard to beat
  9. Todd Thompson

    Where can I print the window sticker for my car?

    Haven't tried it but: https://vehicledatabases.com/window-stickers-api Few services. I was attracted to the license plate vin decode but unfortunately isn't avail in canada. Just US. Darn privacy laws :)
  10. Todd Thompson

    Twilio Video EOL

    Thanks. I went to use some Porsche version the OEM was trying to roll out and noticed no one ever was taking the call. Super disappointing. So confirming it will be answered first seemed like a better route.
  11. Todd Thompson

    Online Appointment Conversion KPI - XTime

    I'd be happy to evaluate it, even screenshots etc.
  13. Todd Thompson

    Twilio Video EOL

    Circling back to this, some of the key points of failure I found among various offerings was: 1) Phone tech at the time (ie: iPhone didnt support any codec outside of its own h.264. Later I believe they finally supported VP8 in webRTC) 2) no one avail to take the video call (sales or service) 3)...
  14. Todd Thompson

    Montway DealerFund: helping auto entrepreneurs raise money and maximize value

    First I've heard of it. I think that is very exciting indeed if as it seems.
  15. Todd Thompson

    DealerRefresh Top100

    they have dealer franchise agreements that'll keep them from getting too excited. And realistically... tesla has a servicing issue and seems to be opening brick and mortar to address that. So kind of going the other way in a sense. Turns out shipping your car isn't so great lol
  16. Todd Thompson

    Websites

    good info. Appreciate you sharing some of your results. In the process of redoing our own (will be both US and CA now) so will keep teh points in mind for sure.
  17. Todd Thompson

    What Are In-House SEO's & Marketers making?

    I'd agree as well with appx income, US or CA. And be prepared to "expand" to more then tweaking H tags etc. Social Media etc. is a must as well. Sometimes I have my doubts regarding inhouse, but third party can give a store the foxhole mentality. Dealer blames third party not good...
  19. Todd Thompson

    Online Appointment Conversion KPI - XTime

    I'll try and sit through the whole video. They are pretty darn excited :) View: https://www.youtube.com/watch?v=8axl1RBkWoo
  20. Todd Thompson

    Digital Marketing Agencies Using AI to Write SEO & Social?

    Will be 'humans' final invention when that happens.
  21. Todd Thompson

    Digital Marketing Agencies Using AI to Write SEO & Social?

    Not car related, but if you’ve ever seen the marketing behind “manmade” underwear, AI wont be replacing smart humans anytime soon
  22. Todd Thompson

    Websites

    We've had/have our fair share of 'forced by OEM' providers and our own choices, many of which were poor choices. It's been the 'devil you know'. I have found all of them are about the same. Promise the world, fail to deliver. All sites look the same and so on. Then you have to start to consider...
  23. Todd Thompson

    DealerRefresh Top100

    IMO: mercedes is a pain :) Destroying xtime would be a very good idea. we are working on our own inhouse one but an enterprise level would make a lot of sense.
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