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  1. jay.lynch

    All Call - Digital BDC

    A number of great responses here. If you ultimately decide to oursource your BDC I would have a few questions before I make a recommendaiton: *Who is your CRM provider and do they provide this service?... *BDC function (follow up/Chat/Direct Mail/Marketing/ect) should be a part of your...
  2. jay.lynch

    The Top Vehicle Listings Websites - Who's NEXT?

    Jeff, Respectfully, I have to go with Todd on this... I have a large independent who is high volume and dealers in the area often ask me how I recommend they compete with him. I generally turn the question around: * The independet is buying cars franchised dealers wholesale (ie. units with...
  3. jay.lynch

    Photo's how, why, and what to show

    First, Merry Christmas to everyone and I hope you have a safe Holiday... I want to preface my comments with I have mentioned this before and I do not want to come across as though I am pimpin out another vender... eBay does a pretty good meeting which discusses best practices with respect to...
  4. jay.lynch

    Best Inventory Video Vendor Poll?

    Alex, I appreciate your feedback. I have not had as much luck being able to break out measurable results (conversions); however, it sounds like you had a broad and controlled A/B analysis. If by happen stance you come across something empirical, for educational purposes, please post or shoot...
  5. jay.lynch

    Best Inventory Video Vendor Poll?

    I have some dealers using Sister and it is my opinion they have a good product. It has been my recommendation with these products not to use true video but rather laced pictures with voice overlay. Having said that, I should say that Sister is not the easiest vendor to work with. I would...
  7. jay.lynch

    Best Inventory Video Vendor Poll?

    Eley, Are you using a video provider currently?... I am curious as to what results you have seen or goals you may have for adding the product.
  8. jay.lynch

    Am I supposed to memorize the used Car inventory??

    "Back in the Day," one of our stores was in a subprime market and our process for this store dictated that the sales person properly qualify the customer and bring them inside the store before landing them on a car. In our desking tool we would plug in max PTI and select the front end advance...
  9. jay.lynch

    I need some inventory photo advice.

    Hi Jason, First, I would recommend that you attend the next eBay meeting in your area. The eBay guys are fantastic at covering best practices and, in support of the conversation, produce a book which covers many of your questions. Their book recommends 40 pictures per vehicle, shows you what...
  10. jay.lynch

    Is social played-out yet?

    I am reading this thread thinking about Face Books most recent quarterly earning -- which suggest they finally figured out how to make money with their Mobile app. I am also thinking i missed a good opportunity to buy the stock at 23 recently. That being said, it will be interesting to see...
  11. jay.lynch

    How much are you spending on advertising per vehicle sold?

    Joe, Yes, a good method and metric... At least I hope everyone uses it outside their OEM meetings? My apologies for my post which was/is an incomplete thought. Where was I going?... 1. OEM uses packs to execute a brand awareness strategy utilizing a number of mediums. 2. Dealer signs...
  13. jay.lynch

    How much are you spending on advertising per vehicle sold?

    From the OEM perspective there has always been a focus on average dollars spent per new vehicle sold. While I am all about the deal I disagree with the focus... The OEM is concerned about brand awareness. My point, dealers should be focused on ROI.
  14. jay.lynch

    No Negotiating?

    I have been out of retail for a decade... Post retail I can honestly say I have learned more about my craft than I thought possible as a trainer, consultant, and "vendor." Having said that, I have seen a number of dealers attempt a variety of processes. The majority of dealerships I see...
  15. jay.lynch

    Search Engine Intuitive Marketing, Behavioral Targeting, SEM, What do you use to drive traffic?

    All good stats... I would simply add it is not just about ranking high, it is about conversions: Using the following example and assuming they rank high, I see a number of sites that handel model searches by bringing the consumer back to the .com or focus on vehicle specific. 1. Bringing a...
  16. jay.lynch

    Search Engine Intuitive Marketing, Behavioral Targeting, SEM, What do you use to drive traffic?

    To add to what already has been said... Before I did anything I would want to understand why my email to unique conversion rate was/is well below 2%. Looking quickly at your site I would like to make a few observations: 1. High funnel Google search for Chevy Cruze Slidell... I did not find you...
  17. jay.lynch

    Who Does Craigslist at your Dealership? Do you pay for someone to do it? Or do you not use it at all

    Most of the dealers I am working with are only putting their "C" (cash) cars on Craig's List. Yes, it can be a bit pricey and C cars seems to be the only thing getting results. Generally, a good listing and merchandising tool should be able to send CL a feed. I do not recommend auto posting as...
  19. jay.lynch

    You Tube

    Good conversation... I wanted to take a moment to discuss a friend of mine who was featured as a case study in Auto Dealer Monthly. December edition http://autodealermonthly.epubxp.com/issue/48414/28 Background on the GM: January more than 2 years ago, when Josh came to the store, they were...
  20. jay.lynch

    You Tube

    Quick argument for VSEO is hot Video increases time on site Quick argument against I am not sure that time on site or video (either actual video or laced pics) actually drives leads over and above quality pics. The money you are spending on video might be better spent in other areas.
  21. jay.lynch

    DMS Data Polling / Extraction for Vehicle Inventory

    1. If you want to build your own tool many 3rd party tools utilize DMI to query data from ADP.... Digital Motorworks 2. There are a number of listing, merchandising, and pricing tools in the market including who Joe mentioned. I would recommend you ask the users which tools they prefer. Most...
  22. jay.lynch

    Screw the rules - I'm advertising!

    Alex.... Looks like your could not have picked a better year to launch!... Good luck with the launch.
  23. jay.lynch

    Pricing your used car - retail price vs internet price and amount of discount

    Hi Jeremy, I am not sure I see any support in the forums for "clubbing of any kind;" however, when did gross become a bad word? If one were to execute a proper acquisition strategy, price those vehicles where he/she can sell them, and turn them quickly would gross be a bad thing? If...
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