ford

  1. Jeff Kershner

    Dealers are the a$$holes for "markups" but what about the OEM??

    Ford raises price of electric F-150 Lightning by up to $8,500 due to ‘significant’ battery cost increases Ford Motor is increasing the starting prices of its electric F-150 Lightning pickup due to “significant material cost increases and other factors.” The starting prices for the 2023 F-150...
  2. Jeff Kershner

    Ford Going 100% Online with Fixed-Price Sales For EVs

    CEO Jim Farley says direct delivery, zero negotiation, and fully online transactions are necessary for the brand's EV business. A few items from the article... The Ford brand will transition to exclusively online, fixed-price, delivered-to-your-door sales for EVs. Current Ford stores will have...
  3. George Nenni

    Are you hearing of Ford's new CPO program, certifying non-Ford vehicles?

    Our Ford dealers are reporting details on Ford's new CPO program, with 2 tiers, blue & gold, which will include non-Ford vehicles with a much lower & cheaper coverage. Anyone else have more detail on this?
  4. Dan Sayer

    Ford Dealers - Say goodbye to your DAS matching funds!

    Got word yesterday that matching DAS funds from Ford are going away so I ran our OEM vendor (L2T) down to $0 spend (we manage all other campaign spend "in-house" since Ford only required an OEM provider for DAS spend). They, FD, did mention though that we can now apply budget towards Service...
  5. Alexander Lau

    Transporation Operating System

    Various threads have mentioned this over the years, but not at this level. Can an Industrial Giant Become a Tech Darling? (Ep. 357) http://freakonomics.com/podcast/ford The Ford Motor Company is ditching its legacy sedans, doubling down on trucks, and trying to steer its stock price out of a...
  6. TomLaPointe

    Sales down for 6th month... WHY?

    Sales are down for 6th straight month - even JEEP. Japanese brands up a tic, US & Korea drop... Why do you think and what can be done? Detroit Free Press article snip... Fiat Chrysler Automobiles announced its sales fell 7% in June while sales also fell 5.1% for Ford and 4.7% for General...
  7. cbautomotive

    Master Automotive Technician - St. Joseph, MO

    Master Automotive Technician ASE Certifications Required **Competitive Pay!** Job Description: Master automotive technicians / auto mechanics perform work specified on maintenance and repair orders with efficiency and in accordance with dealership and/or Ford standards Master automotive...
  8. cbautomotive

    Automotive Technician - Whitehall, PA

    AUTOMOTIVE TECHNICIANS / GENERAL AUTOMOTIVE MECHANICS CLICK HERE TO APPLY Job Description: Perform work specified on maintenance and repair orders with efficiency and in accordance with dealership and standards (i.e. brake pads, rotors, alignments, etc.) Follow vehicle checklists to identify...
  9. ed.brooks

    Seems to me that Ford is cannibalizing their own organic traffic

    "Ford got 93.4% of paid traffic from the keyword “ford,” up from 83.7% in January 2016" Seems to me that Ford is cannibalizing their own organic traffic (free clicks) and they are shifting that traffic over to paid traffic (expensive clicks). Google is laughing all the way to the bank! And...
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