google reviews

  1. jakehughes

    Setting a Review Volume Target // Local Marketing Insider #025

    I generally don’t hear much talk of businesses setting specific review volume targets. Usually, the mindset is closer to “we need more”. Becoming the business with the best reviews in your local market or competitive set is not something that happens in a short period of time. More likely, it...
  2. jakehughes

    Modeling Reputation ROI // Local Marketing Insider #011

    This week I’ve developed a modeling tool you can use to estimate your reputation performance for the next 12 months. The only information you need to have on hand: Monthly transaction volume Current Google rating Lifetime review volume I’m going to explain some details behind the model...
  3. jakehughes

    Resource 19 Real-World Examples: Google Review Response Techniques for 2021 2021-05-28

    When consumers need to find a local business, the first place they turn is Google. 85% of customers trust online reviews as much as a personal recommendation. The average customer reads 10 reviews before they feel like they can trust a local business. With Google reviews becoming increasingly...
  4. jakehughes

    Resource 2021 Local Business Reputation Management Playbook 2021-05-28

    A well-executed reputation management strategy is a cost-effective way to boost your company's online visibility, attract new business, and strengthen customer relationships. This guide has actionable tips from our seasoned experts (we've managed over 300,000 reviews) that will help you step up...
  5. jakehughes

    50 Quick Online Reputation Management Tips

    A $1,000 ad will never impress your prospects as much as an overwhelmingly positive 5-star review. Think differently about how to connect with customers, generate feedback, and make an impact. Let’s get to it. Ask every customer for a review. Every... single... one. Make it easy. Ask via...
  6. jakehughes

    7 Review Benchmarks for 2021 | Local Marketing Insider #001

    Welcome to the first issue of Local Marketing Insider, a newsletter by Widewail. Before we get into the 7 Review Performance Benchmarks for 2021, I’d like to introduce myself - I’m Jake, I work on the marketing team here at Widewail. With the help of experts on the Widewail team, I’ll be...