internet marketing
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Texting, Social Media, and Local Classifieds
Why do most dealers seem to ignore such a big market segment? People love to text (FCC compliant way), yet most dealerships don’t have SMS marketing strategy. People post qualifying buying triggers on social media every day, yet most dealers just advertise not engage. Local Classified sites are...- leadlocate
- Thread
- digital advertising digital marketing internet marketing sales sales performance socal digital media
- Replies: 1
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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How should I maximize my website to enhance today's typical online shopper?
The auto industry’s move online comes in response to people’s comfort with digital platforms, and their newfound expectation for ease and simplicity. Dealerships who make their websites consistently useful, valuable, and convenient will capitalize on customers’ expectations and gain more leads...- ilana.zur
- Thread
- content conversion optimization engagement internet marketing internet sales lead capture lead optimization smart targeting
- Replies: 0
- Forum: Automotive News, Press Releases, and Events
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New Internet Manager Questions
I am not new to the car biz, but new to my position. I am looking to network and get input on the best practices around. I would like to hear about any good processes (as I am currently renovating ours), lead management tips, overcoming objections, whole nine yards. I want to hear any and...- Catie.B
- Thread
- bdc internet marketing internet sales management processes
- Replies: 19
- Forum: CRM, ILM, Chat, Desking, Emails, Phone, SMS
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ZMOT, Big Data, Micro Moments and the Overthinking of Everything
As our friend Jeff Kershner so eloquently Tweeted last week: “A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It's like breaking up a turd into pellets.” While I might have stated it differently, for 99.9% of companies out there his sentiments are...- Steve Stauning
- Thread
- digital advertising internet marketing sales performance zmot
- Replies: 22
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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Which ad source gets credit for the sale?
Which ad source gets credit for the sale? Our industry loves to credit the sale to the originating ad source that provided the first in lead. Our CRM's have promoted this behavior. Which ad source receives credit for the sale at your dealership? Why?- Jeff Kershner
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- internet marketing lead management leads marketing marketing strategies process
- Replies: 36
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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What is your new car pricing strategy
How do you price your new cars? Do you: 1. use your website to price them and have it calculate a dollar amount or percentage of MSRP or invoice (set it and forget it feed) 2. just price at MSRP 3. use a software product (like vAuto's Conquest) tool which gives you a deeper dive on market trends...- LotPop
- Thread
- internet marketing inventory management new car pricing new cars pricing pricing best practices pricing strategies pricing vehicles vauto vehicle marketing
- Replies: 7
- Forum: Vehicle Merchandising & Inventory Software
