Why do most dealers seem to ignore such a big market segment? People love to text (FCC compliant way), yet most dealerships don’t have SMS marketing strategy. People post qualifying buying triggers on social media every day, yet most dealers just advertise not engage. Local Classified sites are filled with prospects that might be a good fit for a trade-in, yet dealers let them sell their car privately and then go to a competitor. What stops dealers from creating their own leads with a bit of outbound effort rather than paying some 3rd party sites?