lead conversion

  1. N

    Facebook Marketplace Shadow Banning Issue.

    We have 2 small lots in Michigan we have mainly used facebook marketplace as our main advertising tool. But lately it seems like my posts have taken an extreme downturn in the number of clicks. We also do facebook ad placements. I was wondering what other small dealers are doing to generate...
  2. Jeff Kershner

    16% is the NEW 10% - ILM Closing ratio

    If you watched today's RefreshFriday show, you may remember the discussion towards the end on ILM Closing Ratios! With all the tracking they do at DriveData, @jon.berna had some interesting stats to share. They did the math and... For internet leads in the period from March to August versus...
  3. April Andresen

    Best lead sources in your opinion

    Hi everyone! It's my first time posting in here but I've found the threads to be very helpful. I wanted to ask the question of best lead sources based on your experience with them on a platform where I feel I'll get the most honest and helpful answers. I'm the BDC/Digital Manager for the...
  4. George Nenni

    Why do CDK lead forms need Zip Code?

    We know that an increasing percentage of shoppers say they prefer the shopping journey to occur on mobile, so why are mobile lead conversion percentages lower vs. desktop? They are, I see it in GA for dealers across the board, paid search converts at a lower % vs. desktop/tablet. I get it...
  5. Carluminati

    Auto Vendors VS. Open Market

    So I'm one of the guys in the digital car space looking beyond what various auto vendors offer in our industry , compared to what's out there in the open market - to find similar technology which could procure the same result - for costing purposes. I'm coming to the conclusion more dealers...
  6. Harry Kasparian

    The Ultimate Conversion Ratio

    To my favorite automotive community, What would you consider to be the ULTIMATE conversion ratio from website sessions (including your various marketing channels) to on-site leads. Leads include phone calls, chats, text message and web leads. Is there any big fluctuation of conversion from a...
  7. Jeff Kershner

    Is Your Dealership Website Lead Forms AutoFill Compatible?

    Long time Refresh community member and contributor - @Brice Englert posted a short yet informative article over on the blog this morning around the importance of making sure that your dealership website lead forms (and any 3rd Party plugins, like a trade-in evaluation tool) are optimized...
  8. Jeff Kershner

    Google Says NO MORE Pop-Ups in 2017!

    Google announced that they will be penalizing websites that use "interruptive" pop-ups, especially if they cover a significant amount of the page. Come'on Google, not all pop-ups are bad. Many bloggers, marketers and webmasters swear by them for list building and lead conversion. We have...
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