- May 11, 2026
- 38
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- Awards
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- First Name
- Darren
Today's Tip: Your sales team could be sitting on some of your best SEO opportunities.
Why it matters:
Every day, dealership salespeople answer questions from customers about vehicles, financing, leasing, trade-ins, and ownership costs.
Many of those same questions are being searched on Google.
For example:
"Can I trade in a car I still owe money on?"
"Is it better to lease or finance a Kia Sportage?"
"How much does it cost to maintain a Hyundai Tucson?"
These questions reveal what customers actually want to know before making a purchase decision.
Yet many dealership websites never address them.
Instead of relying entirely on keyword research tools, dealerships can use conversations happening on the showroom floor to identify valuable content opportunities.
Action Item:
Ask three members of your sales team to write down the five questions they hear most often from customers.
Review those questions against your existing website content.
Identify three that aren't adequately answered and incorporate the answers into relevant pages or create dedicated resources where appropriate.
Takeaway:
Some of your best keyword research doesn't come from SEO software. It comes from the conversations your sales team is already having with customers.
Why it matters:
Every day, dealership salespeople answer questions from customers about vehicles, financing, leasing, trade-ins, and ownership costs.
Many of those same questions are being searched on Google.
For example:
"Can I trade in a car I still owe money on?"
"Is it better to lease or finance a Kia Sportage?"
"How much does it cost to maintain a Hyundai Tucson?"
These questions reveal what customers actually want to know before making a purchase decision.
Yet many dealership websites never address them.
Instead of relying entirely on keyword research tools, dealerships can use conversations happening on the showroom floor to identify valuable content opportunities.
Action Item:
Ask three members of your sales team to write down the five questions they hear most often from customers.
Review those questions against your existing website content.
Identify three that aren't adequately answered and incorporate the answers into relevant pages or create dedicated resources where appropriate.
Takeaway:
Some of your best keyword research doesn't come from SEO software. It comes from the conversations your sales team is already having with customers.
