- May 1, 2005
- 6,006
- 1,919
- Awards
- 12
- First Name
- Jeff
I'll be sure to have you remind me.
I would say many many retailers will be shifting their email marketing.
To target or not to target? Or how targeted do we need to get. I guess that would be a better question.
I segment my customers:
Active prospects
Previous bought prospects (that potentially could be in the market) In-active prospects that fit a certain criteria
Results are industry average to better. Depending on the quality ans age of the data.
I've segmented down by vehicle of interest and vehicle previous bought to get more targeted. I've done this time and time again.
Guess what doesn't happen:
The open rate doesn't improve
The opt out rate doesn't drop
The CTR is not effected
...
Jeff Kershner
Founder | DealerRefresh
[email protected]
www.dealerrefresh.com
240 217 1740
I would say many many retailers will be shifting their email marketing.
To target or not to target? Or how targeted do we need to get. I guess that would be a better question.
I segment my customers:
Active prospects
Previous bought prospects (that potentially could be in the market) In-active prospects that fit a certain criteria
Results are industry average to better. Depending on the quality ans age of the data.
I've segmented down by vehicle of interest and vehicle previous bought to get more targeted. I've done this time and time again.
Guess what doesn't happen:
The open rate doesn't improve
The opt out rate doesn't drop
The CTR is not effected
...
Jeff Kershner
Founder | DealerRefresh
[email protected]
DealerRefresh Automotive Dealer Forums
DealerRefresh Dealer Forums provides Dealers a place to discuss best practices and seek help in automotive sales, service, and parts technology. Marketing, CRM, Inventory, Web Site platforms, DMS Integration, and search engine practices are a few of the items for dealership support on DealerRefresh.
