#1 reason your dealership isn't using AI yet?

[DecisionLinks]

We are seeing applied successfully in both, it's more visibility of the AI tool. Lead follow and communication tools are advertised as dedicated AI tools for this purpose. AI is definitely used to assist in marketing copy, lead gen, content generation (visual/audio) but this is more a combination of tools than a singular AI product.

Our AI can do all that , very well actually, but is more geared around being an "Expert Assistant" In your marketing...Meaning it ingests your CRM and DMS data, combines it with our Credit data and other Consumer data and essentially TELLS you what you should do based on data, it then can actually go out and deploy it (Email, Mail, display, Socials, Etc...)

Thing is, much like OP pointed out, most dealers aren't adopting AI in this scale yet it seems based of interest we're getting.... Is there a market for that you think?

(Not trying to pitch or hijack the post—genuinely interested.)

 

[Alex Snyder]

AI is doing a lot of what the dealers don't want to do. That's key: don't want to do. Salespeople don't want to do anything other than talk to customers who are physically at the dealership.

For example, marketing people love their jobs and may have other AI tools to fill various gaps for increased efficiency. The marketing guy isn't going to let something in the door that could replace him.

If you're offering a solution that makes the person buying your software look less important, what do you think will happen?

 

[DecisionLinks]

AI is doing a lot of what the dealers don't want to do. That's key: don't want to do. Salespeople don't want to do anything other than talk to customers who are physically at the dealership.

For example, marketing people love their jobs and may have other AI tools to fill various gaps for increased efficiency. The marketing guy isn't going to let something in the door that could replace him.

If you're offering a solution that makes the person buying your software look less important, what do you think will happen?

It's definitely supposed to be more of a Co-Pilot not an Autopilot. We wanted it to feel more like an Assistant that lives in your CRM or whatever. Its a chat interface where you just talk to it like you would any other AI, but it has access to everything about your dealership and our data. you ask it for advice, reports, etc... Everything it does and deploys still needs approval from a person, It's not supposed to REPLACE anyone, but I can see how despite all that it would still come off like that.

I appreciate the advice, we'll get to the drawing board some more on how to not come off like that.