There are lots of sites that have quoted numbers, but they all appear to be marketing influenced and not necessarily an accurate view of actual North America penetration of just DMS product.
I have to assume its still >70% CDK and Reynolds with the rest being Tekion, PBS and Dealertrack?
Reynolds & Reynolds
- Reynolds states its products are in “over 70% of U.S. dealerships.”
If you (carefully) apply that to NADA’s 16,972 figure, that implies roughly ~11,900 U.S. dealerships—but this is products, not necessarily their DMS
CDK
- CDK states it’s “trusted by nearly 15,000 dealer locations.”
- Reuters also describes CDK as serving 15,000+ retail locations across North America.
Gap: neither source breaks that 15,000 into U.S. vs Canada, and “locations” may include more than just franchised light-vehicle rooftops.
I have to assume its still >70% CDK and Reynolds with the rest being Tekion, PBS and Dealertrack?
