What are the best lead sources for ya'll for internet leads? How is Cars.com and AutoTrader performing?
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Best lead sources today for internet leads
- Thread starter BDCMGR
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- internet leads leads
- May 1, 2006
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- Alex
This depends heavily on your market and whether people in it frequent certain sites.
For example, my old dealer group sold nicer foreign new & used vehicles, from Hyundai to Porsche, in Virginia Beach and Norfolk, VA.
I found that our volume-oriented brands like Honda, Toyota, Hyundai, VW, etc. did better on Autotrader while our luxury brands (BMW, Audi, Jag, Land Rover, etc.) did better on Cars.com. The reason wasn't the brand. It was a price point. It took me a while to realize that Autotrader attracted shoppers looking for less expensive used cars. Cars.com attracted shoppers willing to spend a bit more in our market.
I had to test them all and hunt for the patterns. There isn't an easy answer. However, I can tell you that if you work with your own database and use the right tools, you can get quick conversions.
For example, my old dealer group sold nicer foreign new & used vehicles, from Hyundai to Porsche, in Virginia Beach and Norfolk, VA.
I found that our volume-oriented brands like Honda, Toyota, Hyundai, VW, etc. did better on Autotrader while our luxury brands (BMW, Audi, Jag, Land Rover, etc.) did better on Cars.com. The reason wasn't the brand. It was a price point. It took me a while to realize that Autotrader attracted shoppers looking for less expensive used cars. Cars.com attracted shoppers willing to spend a bit more in our market.
I had to test them all and hunt for the patterns. There isn't an easy answer. However, I can tell you that if you work with your own database and use the right tools, you can get quick conversions.
✨ AI Highlights
A BDC manager opens a broad question about which internet lead sources are performing best today, specifically calling out Cars.com and AutoTrader for feedback. The thread invites dealership professionals to share current real-world performance data and comparisons across major third-party lead providers. It serves as a crowdsourced benchmark for evaluating where to allocate internet lead budgets.
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