Cars.com Rate Increases...

[eddyshaf]

Anyone else getting hit with a significant rate increase for your Online Advertising Package with Cars.com?

 

[Bill Simmons]

I have not heard anything from my rep about an increase. I have seen some dealers that I follow on Twitter mention it though.Which package are they increasing the rates on? I have the used car only listing package with them.

 

[DealerMarketing]

nothing here in Rochester, NY

 

[yagoparamo]

It seems that they have raised the price only for dealers with the word "Park" in their name.

Don't let them trick you with the shinny stuff!

 

[JesseJ]

Yep, we just got hit with a rate increase here. It seems they are becoming a bit more rigid in their pricing.

 

[jscole86]

We were hit starting May 1 with a 35% rate increase - about $750.

According to cars.com, comparing Jan-April 12 to Jan-April 13:
Total "used vehicle searches" in our market have increased +24%.
Total "Active shoppers in our market" has increased +102%.
Our # of Email, Phone and Chat Conversions has increased +31% (mostly just from adding chat and increase in email leads)

I'm pretty unhappy about the increase, but I can see most likely how they've come to the conclusion. However, with them starting to send our inventory to TrueCar and CarGuru's, I'm wondering how much of this "growth" is from just the Cars.com classified site..

 

[SteveD]

...I can see most likely how they've come to the conclusion. However, with them starting to send our inventory to TrueCar and CarGuru's, I'm wondering how much of this "growth" is from just the Cars.com classified site..

Amen!