- Dec 19, 2018
- First Name
I know that I am probably going to get ripped to shreds here since this forum seems to generally lead towards a disdain for 3rd party listings, but it seems my dealer group (Rydell) is leaning towards that opinion as well, so I am obviously missing something. We track our lead sources pretty heavily here and it seems to me as though we get a pretty good return on our investment. For instance, last month I attributed sales to my 3rd party listings as follows: 6 CarFax, 5 CarGurus, 4 AutoTrader, and 4 Cars.com. I pay $7,200 per month between the 4 which means I'm paying about $380 per sale. I know people have some tight measures of ROI that they like to follow, but I am not interested in missing out on any of those sales. So what am I missing?