Does anyone have metrics on testimonials

[v8apps]

So the question here is
Is it better to have a video testimonial on a dealer's website vs text testimonial

We all know from an SEO perspective, text is better, but what about user experience on the website

Do any of the vendors or dealers in this forum have any stats on this?

 

[craigh]

Not a great answer, but a few of my clients have 2 pages: Testimonials and Customer Reviews.
Testimonials is copy/pasted from emails, etc.
Customer Reviews is branded and uses the DealerRater API to show DR reviews.

The Customer Reviews page is a similar length, but gets 4-6x longer page views (reading time) and far less back button bounces.
The copy/pasted testimonials never seem to have the validity required to keep a visitors attention.
Haven't tried videos more than once, but the time we did they got like 10-25 views a piece.

 

[ed.brooks]

This is great read from @Greg_Gifford -
Forget Your Testimonials Page, 2016 Is The Year Of Reviews

 

[v8apps]

Cool thanks for the insight and prompt response