KBB changed the format for the price presentation today and included a trade value range that is higher than the instant cash offer. What do you think about this and does anybody out there know of another service like this one? I love the process but this move was obviously made by some non-car guys who have never talked to a customer face to face. Thanks.
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KBB ICO CHANGE (formerly Autotrader TIM)
- Thread starter Danny Cox
- Start date
✨ AI Highlights
Danny Cox expresses frustration with KBB's recent format changes to their Instant Cash Offer (ICO) tool, specifically criticizing a new price presentation that displays trade-in value ranges exceeding instant cash offer amounts, which he believes creates customer confusion. He questions whether the decision-makers at KBB have real-world dealership experience and solicits recommendations for alternative services that maintain the original ICO functionality. The core issue reflects a common tension in automotive software: when product changes prioritize company strategy over practical sales floor utility.
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