autotrader.com

  1. Dan Sayer

    Did anyone else see AutoTrader Referral traffic tank in GA?

    Without going into the Classified vendor debate, did anyone with AutoTrader notice the Referral traffic (as labeled as Referral) tanked in the last 45 days? After digging into it, pushing the issue with them, insisting they check their UTM structure, I received this email from a regional rep...
  2. Jeff Kershner

    #RefreshFriday Ep. 39 - Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

    On tomorrow’s #RefreshFriday – @Dan Sayer and @jon.berna Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Of course Dans post here in the forums was the driver for this week's RefreshFriday. Thanks Dan! Which KPI’s should you be tracking? Is the cost per VDP...
  3. Dan Sayer

    Classified Listings and Cost Per VDP - Relevant still or meh?

    I'm back in retail after being on the vendor side (which I think everyone in retail should do at least once and vice versa) for nearly two years. Prior, I spent 14 years on the retail side mainly in Internet/BDC/eCommerce/Dig Ad. Around 2010, I was struggling how to measure ROI of classified...
  4. Staci van Wyk

    Deals4Dealers DealerRefresh Clients get 3 months of service for the price of one!

    Facebook Marketplace is the new Craigslist and right now it's free. With billions of users daily on Facebook, dealers that are posting on Marketplace are getting more leads and selling more cars. We helped thousands of dealers automate their posts to craigslist when it was free and we can do...
  5. georgenenni

    YIKES! Autotrader Referral Traffic falls off a cliff in July 2018

    Noticing a sharp drop in Referral traffic from Autotrader.com for my dealers across the country. Is everyone else seeing the same thing? Here is a YTD snapshot, with comparison to Cars.com and CarGurus.com. Have tried investigating causes, maybe their recent changes in SRPs, VDPs, etc. Any...
  6. Cars.com PR

    PR & News Cars.com Releases "HOT CAR" Feature & Visual Badge

    Announcing 'Hot Car' Badges to Fuel Demand for Your Dealer's Inventory We (Cars.com) are excited to share that "Hot Car" badges have been added to our suite of price contextualization badging on Cars.com. With "Hot Car" badging, Cars.com is fueling demand for your inventory to help turn...
  7. Jeff Kershner

    Cars.com launches AI Chat (Conversations Starter Package)

    This just released from Cars.com - wasting no time since the acquisition of DealerInspire. We are excited to announce that the Conversations Starter™ Package will launch on Cars.com for your dealership the week of 4/16. Conversations Starter™ Package is built on the Dealer Inspire messaging...
  8. Ryan Everson

    Autotrader - Screwing Dealers and Helping Competing OEM's

    Like most dealers, we are begrudgingly paying Autotrader tens of thousands of dollars a month to list our cars on their website. I've become accustomed / numb to seeing OEM banner ads on Autotrader SRP pages, however I've always felt that the VDP has been the one page that focuses primarily on...
  9. A

    Performance Consultants -Autotrader (5 openings)

    Autotrader We have 5 openings in Baltimore, Birmingham, Boston, LA, St. Louis/KC, and Dallas Description The Major Account sales and service team is responsible for maintaining and expanding relationships with Autotrader’s highest profile, most complex Automotive Dealer Group customers. The...
  10. D

    KBB ICO CHANGE (formerly Autotrader TIM)

    KBB changed the format for the price presentation today and included a trade value range that is higher than the instant cash offer. What do you think about this and does anybody out there know of another service like this one? I love the process but this move was obviously made by some...
  11. Jeff Kershner

    DealerTrack VS DDC VS VINSolutions - But Cox still Wins

    DealerTrack which owned 2+ CRM's then buys Dealer.com which was rolling out their new CRM. Then Cox comes in and swoops up DealerTrack while already owning VINSolutions. Let's agree Cox isn't going to sell 4+ CRM's. So which CRM will Cox/AutoTrader fully adopt and offer to Dealers?