- Mar 17, 2011
- 237
- 94
- First Name
- Ryan
When: October 20 @ 1 CDT
Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8 survey questions. He began collecting this data on all sold and lost customers, and the mind-blowing results changed the way the dealership thought about their customers, their technological adoption, and ultimately, their digital strategy.
Register here for this free LotLinx webinar and hear from Jeff firsthand what questions he asked, what results he saw, how the data impacted Fremont's digital strategy, and most importantly, how they adjusted it based on what they learned.
Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8 survey questions. He began collecting this data on all sold and lost customers, and the mind-blowing results changed the way the dealership thought about their customers, their technological adoption, and ultimately, their digital strategy.
Register here for this free LotLinx webinar and hear from Jeff firsthand what questions he asked, what results he saw, how the data impacted Fremont's digital strategy, and most importantly, how they adjusted it based on what they learned.
