webinar

  1. Jeff Kershner

    #RefreshFriday Judy & Cavan of DealerSocket: Modern Retailing During the COVID-19 Pandemic

    Are you shooting Digital Retailing magic bullets now? COVID-19 got you to sign up for one of those tools didn’t it? How’s that working for you? DealerSocket joins us to talk about the other side of digital retailing: the operational components that actually make it work. You know, the other 90%...
  2. Dane Saville

    Opportunity Marketing: Using Your Data to Increase Traffic and Conversions Now

    If you did not have the opportunity to join Dave Spannhake's webinar on Opportunity Marketing: Using Your Data to Increase Traffic and Conversions Now! with DealerOn, you can still get his valuable insights: http://bit.ly/2FnJd3v Synopsis: Digital marketing buzzwords invaded our industry...
  3. ryan.gerardi

    DR Webinar How to Drive Showroom Traffic with Online Reviews - JAN 17

    Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards. But what happens when they research you online? If you have a bad rating, odds are they’ll keep looking because a vast majority of car buyers...
  4. ryan.gerardi

    DR Webinar Disposition: Beginning with the End in Mind - JAN 17

    In the used car business, having a defined strategy for disposition at the time of purchase reduces confusion, increases efficiency, and makes your pricing strategies more effective. Disposition also keeps avenues outside of standard retail at the forefront of your mind. Knowing at the time of...
  5. ryan.gerardi

    Lost Sales: Why They Happen and How to Reduce Them - Full Webinar Recording

    This is the completed 'edited' version of our December 2017 webinar with David Metter from AutoHook and Ben Robertaccio from Morries Auto Group. In this exclusive DealerRefresh Web Chat you will get a first-hand account of how Ben's Subaru dealership was able to increase sales and reduce...
  6. ryan.gerardi

    Artificial Intelligence: Your Secret Weapon for Getting Leads

    "Freshen Up!" Live Web Chat with @Ilana (Zur) Shabtay, Director of Business Development with AutoLeadStar This is the complete 'edited' version of our November 2017 webinar. For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers through...
  7. ryan.gerardi

    DR Webinar Lost Sales: Why They Happen and How to Reduce Them - DEC 13

    WHEN: Wednesday, December 13th 2017 at 12PM Eastern (US & Canada) When the market is down, sales are declining, and lead volume is lower than normal, how can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What...
  8. ryan.gerardi

    The Myth of Selling Cars to Millennials

    This is the edited version of our original webinar with Drive Motors Head of Growth Rune Hague which aired in September 2017. Millennials differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it...
  9. ryan.gerardi

    How to Build Your Used Vehicle Acquisition Team the Right Way

    This is the completed 'edited' version of the recorded webinar from September 2017 with Vehicle Acquisition Network Founder Tom Gregg and Del Grande Dealer Group Used Vehicle Director David Long talking about how to build your used vehicle acquisition team the right way. People are the...
  10. ryan.gerardi

    How to Engage Auto Shoppers with Live Video Streaming

    How many tools do you need to communicate with YOUR CUSTOMERS intelligently, dynamically, and personally? This question (and others) is/are what we discussed in this exclusive DealerRefresh Web Chat with Dropin Auto Brand Ambassador Larry West [LinkedIn]. With more than 30 years of Automotive...
  11. ryan.gerardi

    Live Broadcast RefreshFriday "LIVE" on DealerRefresh - 2017 Weekly Broadcast Updates

    Rather than create an individual discussion thread for each Refresh Friday broadcast, I'm creating this one thread where I will begin updating everyone about each upcoming event, and will also embed the recordings of each event here afterwards. This way, ALL Refresh Friday webinars will be...
  12. ryan.gerardi

    Introducing Refresh Fridays - Weekly Broadcast Series

    This post is in correlation to the blog announcement, Introducing the Refresh Fridays Weekly Broadcast Series on DealerRefresh where we explain why and how the Refresh Fridays broadcast series was formed and what it's all about. Be sure to review the blog for detailed information about this...
  13. ryan.gerardi

    DR Roundtable Session #2 - Digital Retailing, Online Checkout...Whatever!

    Welcome to the all-new DealerRefresh Roundtable where we explore the hottest topics in automotive retail to help those in the industry take action, innovate, and improve. Happy to release our second edition where we welcome back Guest Refresher @Ed Brooks , Vince Harris from Ancira Nissan, and...
  14. ryan.gerardi

    DR Webinar Artificial Intelligence: Your Secret Weapon for Getting Leads - 11/7

    For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers with personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming. Join us Tuesday November 7th...
  15. ryan.gerardi

    DR Roundtable Session #1 - Authenticom vs. CDK Lawsuit, Automotive Attribution, and Social ROI

    Welcome to the inaugural edition of the all-new DealerRefresh Roundtable where we explore the hottest topics in automotive retail to help those in the industry take action, innovate, and improve. In this first edition we welcome Guest Refreshers @Ed Brooks from Cars.com, Gregg Hayim from...
  16. ryan.gerardi

    Webinar The 4Ps of Automotive Marketing - THU 10/26

    Join a panel of Cars.com experts as we discuss the New 4Ps of Automotive Marketing. Attend this webinar to learn: How to succeed by maximizing the 4Ps in a rapidly evolving industry Why person has emerged as the new fourth P to meet consumer needs. How to attract and retain customers who expect...
  17. ryan.gerardi

    DR Webinar Questions about selling OEM parts online at dealership

    From boosting sales to eliminating obsolescence, selling OEM parts and accessories online can add a lot of value to your new car dealership. Problem is, many dealerships don’t know where to start. In this webinar, which aired initially in October 2017, we break down step-by-step how your team...
  18. ryan.gerardi

    DR Webinar Questions about Dynamic Inventory Ads on Facebook & Google

    Dynamically updated ads based on current dealer inventory are one of the hottest ad formats in automotive advertising right now. Not surprising, considering the dramatically improved targeting, relevancy, and performance these ads provide. The benefits of dynamic inventory ads on Facebook and...
  19. ryan.gerardi

    DR Webinar How to Maximize Your Dealership Marketing with AI

    Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more...
  20. ryan.gerardi

    DR Webinar E-Commerce: Not Just for Millennials

    Millennials differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with tremendous new...
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