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Mar 17, 2011
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"Freshen Up!" Live Web Chat with @Ilana (Zur) Shabtay, Director of Business Development with AutoLeadStar

This is the complete 'edited' version of our November 2017 webinar. For today’s dealership, lead capture is a huge priority – and a huge challenge. Reaching diverse customers through personalization, managing the wide variety of lead-capture tools, and gathering and using data effectively can all be daunting, as well as time-consuming.

During this live web chat we explored how artificial intelligence can help dealers optimize their websites for maximum value at minimal effort.

Talking points include:
  • Provide a deep, personalized experience for shoppers
  • Declutter the website with lead capture tools that do not compete with each other
  • Tackle your data so that it actually helps with your marketing strategy
 
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✨ AI Highlights

This thread features an edited recording of a November 2017 webinar with AutoLeadStar's Director of Business Development discussing how AI can help dealerships optimize lead capture and website personalization while reducing manual effort. Key topics covered include delivering personalized shopping experiences and streamlining multiple lead-capture tools on dealer websites. A commenter reports that implementing AI-driven solutions like Conversica significantly improved closing rates at multiple dealerships.

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