To our valued customers,
Today, Cars.com took additional steps to better serve you. We’re out there right now with 1.8 billion targeted campaign impressions to drive connections to dealers, and now we are expanding to provide more reputation management, websites and retail technology that sells for you.
As a result, we are restructuring our dealer sales team into: a more focused Field and Inside team that’s responsible for your success and growth, an expanded Account Management team who will partner with you and the Field team to ensure performance, a specialized product sales team who will consult on our more technical marketing and platform solutions, and our Group Accounts team who will work across large dealer groups to coordinate support across your entire footprint. With these changes, we have eliminated more than 100 sales positions and shifted many employees into new roles.
Whether you are a long-standing Cars.com customer or recent addition, allow me to thank you for your business. We have always viewed our relationship as a partnership and only seek to strengthen it through these changes. We’re here to help you sell more cars. We have heard your feedback and it is our ultimate goal to serve you better.
More specialized Sales and Account Management teams will provide better service to you and ensure we drive more customers through your doors. Our investments in Marketing have increased traffic for 11 consecutive months to drive more eyeballs to your inventory. With qualified traffic, turnkey social solutions, platforms from DealerRater and Dealer Inspire, Cars.com is the place where you future-proof your business.
You will be hearing more from us shortly about how these steps will help drive your business today and well into the future. We are always here and ready to help. You can write me directly at
[email protected]. Thank you for your continued partnership.
Sincerely,
Doug Miller
Chief Revenue Officer, Cars.com
