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Please Stop with the Website Add-Ons

craigh

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May 19, 2011
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I was browsing a random dealer site today and from start to finish I had the worst experience. The site had more pop-ups, rollovers, slide-ins and whizzbangs than I can handle. Once the page has finished loading, I prefer that it stay that way. I don't need constant pop-ups and dynamic content to engage me - I'm there to see the vehicle. Also on the SRP, vendor integrations all have to add their badge and it just creates a hideous experience where the last thing I see is the price of the vehicle.

Why is this still happening? This is bad for everyone.
The page perpetually loads for over a minute if you're a new visitor.
Ghostery almost had a heart attack trying to track all these scripts.

Tried browsing their site using Chrome's internet speed throttler - set it to a slower rural internet speed and you cannot even browse the site.

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12.7 MB.. ??

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✨ AI Highlights

A dealer criticizes fusionZONE Automotive's website for excessive pop-ups, slide-ins, and vendor badges that clutter the user experience, slow page load times to over a minute, and bury the vehicle price—the primary information visitors seek. Respondents agree the bloated design is counterproductive, with one commenter sarcastically noting that such poor UX (slow loads and high bounce rates) is the "recipe for making leads," implying the vendor prioritizes add-ons and integrations over actual conversion performance. The thread highlights a persistent industry problem where website vendors prioritize feature-stacking and integration badges over core functionality and site speed.

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