GM Dealer Looking for website provider/digital marketing partner

[Ryan Voice]

Hello everyone. GM Dealer currently using CDK since the beginning of time! We are going to make a switch to a new website and digital marketing partner for SEO/SEM. I know GM has not announced who the preferred partners will be but one can only assume it will be the big players that have OEM programs in place already. I am thinking DealerOn, Dealer Inspire, Dealer.com, Dealer eprocess. Not sure if I am missing another vendor. I have done demos with everyone except dealer e process. I am looking for opinions from others on who could be a good partner. I am leaning towards DealerOn at this time, just not sure if a Dealer Inspire or Dealer.com would be a better choice due to them being tied in with Cars.com and Autotrader/Cox ect. Also would it be wise to partner with same provider for SEO/SEM and social media ect? Or would it better to explore other alternatives offered from the gm digital advertising program like L2T media, C-4 analytics, epsilon, team velocity, pure cars, affiinitiv digital, mudd, or naked lime? Thank you in advance for any feeback!

 

[DB_Jeff]

It’s exciting to finally have options with respect to your dealership website. Definitely, don’t blame you for moving away from CDK and seeking out a new provider. As a true dealer-to-dealer digital marketing partner, we have experience using many of the platforms you noted and would be happy to jump on a call to provide any guidance you would like.