What is the best marketing tool and strategy for advertising your commercial inventory? We have been using CarGuru and paying a hefty amount of money but not getting the right attention, especially with the type of inventory we have. We also use Commercial Truck Traders and it is a really great website but it is not that well known. FB Marketplace has so far been the best, and cheapest. We carry 200+vehicles that are mainly Trucks, Cargo vans, Trucks with service/utility beds, Flatbeds, Vans with KUV Beds, plumber trucks construction bed, Box trucks, Landscape trucks, boom trucks, bucket trucks, Work vans loaded with ladder racks and shelves, dump trucks, Trucks with utility campers, 8/12/15-person passenger vans. Most of our inventory is custom vehicles that are used by contractors and business owners. We carry stuff that is pretty unique but always feels like we can't find the right platform where we can market it. Does anyone here have any ideas or suggestions? I am not sure if we are using the wrong tools to advertise our inventory or should we be doing something else?
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Commercial Inventory Marketing
- Thread starter Hammer
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- Apr 13, 2009
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Have you tried https://www.truckpaper.com/ (they bunch of different sites under them). Also how are you doing on Organic rankings for the specialty trucks.
✨ AI Highlights
A dealer with 200+ specialty commercial vehicles (trucks, vans, service beds, etc.) seeks advice on marketing strategies after finding CarGurus expensive and ineffective, while discovering Facebook Marketplace surprisingly successful and cost-efficient. Responses suggest exploring additional platforms like TruckPaper and optimizing organic search rankings for specialty truck inventory. The thread explores cost-effective alternatives to major listing sites for reaching contractors and business buyers of custom commercial vehicles.
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