I didn't attend DigiDealer this year, however I would like to comment on the Car Bomb. Seeing as it is my favorite of all libations, I must respectfully disagree that it has any resemblance to cottage cheese, gasoline, etc. I believe it tastes like chocolate milk if imbibed correctly, i.e. fast. If you taste a curdle - you need to drink FASTER!
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- May 1, 2005
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- Jeff
Kevin, bravo on your review and and I can't thank you enough.
For those that are curious, Kevin is of course a long time contributor to DealerRefresh and it has quickly become custom that Kevin writes the Digital Dealer Conference Review for DealerRefresh.
You get out of the Digital Dealer Conference what you want. IMO it's still too 101 overall. Too many sales pitches and not enough "How To" and I believe that's what the dealer wants and why they attend.
It's a great networking event to say the least and there are several sessions that are need to attends. I just wish there was a way of knowing which ones are best to attend before going to the conference.
To quote you Kevin.."My gut feeling at this point is that our social media presence should focus on managing and promoting our positive online reputation."
I'm in total agreement with you. Your dealers positive online reputation should be the STAPLE of your dealers social media efforts. Yes, there are endless avenues for social..but for many dealers that do not have the resources to be social 100%..focus on your online reputation.
"You can do more with less in 2010 by taking advantage of all of the money your OEMs are spending to market on your behalf by taking a minute at the beginning of the month, going to your OEM site (e.g. www.nissanusa.com) and looking at their current promotion, and then updating your site to tie into that… Better info means higher conversion which equals more leads… all with a little extra effort and no additional money." - Keep the message consistent! So easy and so effective.
Awesome review Kevin. Who where those 2 girls anyways? The little blond was cute and I can't remember her name dammit!!
For those that are curious, Kevin is of course a long time contributor to DealerRefresh and it has quickly become custom that Kevin writes the Digital Dealer Conference Review for DealerRefresh.
You get out of the Digital Dealer Conference what you want. IMO it's still too 101 overall. Too many sales pitches and not enough "How To" and I believe that's what the dealer wants and why they attend.
It's a great networking event to say the least and there are several sessions that are need to attends. I just wish there was a way of knowing which ones are best to attend before going to the conference.
To quote you Kevin.."My gut feeling at this point is that our social media presence should focus on managing and promoting our positive online reputation."
I'm in total agreement with you. Your dealers positive online reputation should be the STAPLE of your dealers social media efforts. Yes, there are endless avenues for social..but for many dealers that do not have the resources to be social 100%..focus on your online reputation.
"You can do more with less in 2010 by taking advantage of all of the money your OEMs are spending to market on your behalf by taking a minute at the beginning of the month, going to your OEM site (e.g. www.nissanusa.com) and looking at their current promotion, and then updating your site to tie into that… Better info means higher conversion which equals more leads… all with a little extra effort and no additional money." - Keep the message consistent! So easy and so effective.
Awesome review Kevin. Who where those 2 girls anyways? The little blond was cute and I can't remember her name dammit!!
Spot on, again, Jeff, as always. Kevin can't remember the girls' names, either. All he knows is that when he woke up his wallet was gone!
Oh man. It looks like it was an exciting event. I wish I had made it. Hope to see you all in the spring.
Great Overview Kevin, If you or anyone else would like a demo of Vision Selling Systems, feel free to contact me. Thanks again
Kyle Yocky
National Account Manager
559-248-2111 Office
951-833-2384 Cell
[email protected]
Kyle Yocky
National Account Manager
559-248-2111 Office
951-833-2384 Cell
[email protected]
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