Thanks! I haven’t seen any dealerships yet. Looks like big retailers, media outlets and celebrities are just getting on-board recently though. I’m sure we’ll start seeing some salespeople joining though.
Eric Miltsch presents eight automotive marketing predictions for 2020, noting that dealerships have largely caught up with other retail sectors in digital sophistication despite facing declining new car sales. Discussion highlights TikTok's untapped potential for dealers — with millions of views on car-related hashtags but virtually no OEM strategy — alongside the need for better ROI reporting to drive Google My Business adoption. The key takeaway is that dealers must move proactively on emerging platforms and prove measurable returns, rather than waiting until they're already behind.
