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35% of monthly sales should come from loyal customers

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Alex Snyder

Alex Snyder

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May 1, 2006
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Ansira hosted a panel at NDA and invited me to sit on it with Brian Pasch, Todd Caputo, and Seth Levin (Grubbs Auto). On that panel, it was stated that 35% of every month's sales should come from customers who spent a dollar at that dealership before. It inspired me to write something too long for a simple DealerRefresh thread.

You can read it here: https://frkn.tech/loyalty

There are suggestions on how to fix your CRM to better communicate with people you've sold cars to before. There are ways to measure loyalty. I hope it helps you.

Bring any questions or thoughts back here, and I'm happy to talk it through.
 
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✨ AI Highlights

Alex Snyder shares insights from an Ansira panel at NDA, where industry experts discussed the benchmark that 35% of monthly sales should come from repeat customers, and provides practical guidance on optimizing CRM systems to better engage past buyers and measure loyalty metrics. The thread points to a detailed article with actionable suggestions for dealerships looking to increase their repeat customer sales. The key insight is that repeat customers represent a significant and measurable opportunity for dealerships to focus their sales efforts and marketing investments.

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