The Edmunds Gut Punch

[joe.pistell]

Really Edmunds?
1). The price drop chart is at the top of the page (i.e. top of mind), this is an ANTI-CALL TO ACTION.


1) It's causing ALL edmunds shoppers to shopper to conclude "if I wait it'll be A LOT cheaper"
2) the lead gen CTA is 100% anti-dealer


Dealers, FYI: by demanding leads, leads, leads, you've help create this.

 

[joe.pistell]

Dear Edmunds,
I know your dealers DEMAND LEADS, and that falling price chart produces more leads, but, this chart below is buried low on the VDP and is a far more productive "price awareness" tool for both buyer and seller.