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How to Engage with Digital Natives by COO Carol Marshall

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EfrainAE

EfrainAE

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Jul 12, 2023
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Hello Dealer Refresh family!

Today we're proud to be sharing ActivEngage COO Carol Marshall's latest article that was published by AutoSuccess on communicating with the younger generations, who are also known as "digital natives".

In a world dominated by screens, engaging with the new wave of car shoppers requires a fresh perspective. Carol breaks down some powerful statistics that help bridge the gap and connect authentically with the digital-savvy generation.

Thoughts, anyone? How are you adapting your communication strategies in the age of digital natives? Let's discuss!

Check it out now here on pages 20 - 21 AutoSuccess
 

✨ AI Highlights

EfrainAE shares ActivEngage COO Carol Marshall's article on engaging younger, digitally-native car shoppers through updated communication strategies supported by relevant statistics. The post invites dealers to discuss how they're adapting their sales and marketing approaches for screen-dominant audiences. The key premise is that dealerships need fresh perspectives and authentic digital communication methods to connect with this evolving customer demographic.

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