First, we should know our clients and the shoppers they wish to service.
What they have is a old school squeeze page where the shopper is forced to give contact info to see inventory. I know this tactic ONLY works with "credit challenged shoppers". Guess what...
Yup, "Buy a used car for 5 cents down... even with past credit problems!"
https://www.youtube.com/watch?v=E2r0q4vDAEM
To fully understand stats, you need context, context, context.