Just was curious if anyone on here specializes in advertising/marketing for the automotive scene. If possible, I am looking for someone with experience advertising software for dealership sales reps/teams. Any suggestions or referrals to anyone would be much appreciated as well
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Advertising/Marketing Agencies
- Thread starter imreen
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- May 1, 2006
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- Alex
- Jun 1, 2018
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Hey there,
I'm the marketing director and senior social media strategist at Dealer Authority. Feel free to contact me, and I'll see if we can assist in any way. Thanks!
[email protected]
I'm the marketing director and senior social media strategist at Dealer Authority. Feel free to contact me, and I'll see if we can assist in any way. Thanks!
[email protected]
The tricky part with advertising for dealerships is that you're not selling like a regular store, you're working on high-ticket items with longer decision cycles. I burned money with companies that treated it like retail ads, and the results were disappointing. Things turned around when I started working with TESSA.
They took time to understand the way our reps followed up with leads and built campaigns that supported that process. It made a huge difference because suddenly the clicks we were paying for turned into actual appointments instead of people just browsing
They took time to understand the way our reps followed up with leads and built campaigns that supported that process. It made a huge difference because suddenly the clicks we were paying for turned into actual appointments instead of people just browsing
✨ AI Highlights
An automotive professional seeks marketing agency recommendations for advertising dealership sales software, receiving suggestions from dave10, Dealer Authority (with contact info from their marketing director), and TESSA. The key insight is that automotive marketing requires specialized expertise that accounts for high-ticket sales cycles and lead follow-up processes rather than treating dealerships like retail businesses, with levin233 highlighting how understanding a dealership's specific sales workflow is critical to converting clicks into actual appointments.
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