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Adwords - Conversions Structure Questions

Rick Buffkin

Sausage King of Chicago
Oct 29, 2009
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Guys,
I would love to get you guys opinions and thoughts on a couple of items in Adwords Conversions section.

1) Outside of Display and Retargeting, should a Form Lead, Directions Page, Click To Call, etc... on the dealers website have a conversion window value greater than 30 days?

2) Should the Conversions Repeat Rate value be set higher than a 1.00 for Form Leads, Directions Page, Click To Call, etc... for items on the dealers website?

3) Should the Conversions Repeat Rate value be set higher than a 1.00 for a Click To Call CTA from the Paid Search Ad???



I'm very curious of you guys thoughts!
 

✨ AI Highlights

Rick Buffkin seeks best practices for structuring Google Ads conversions, specifically asking whether form leads, directions clicks, and call conversions should use conversion windows longer than 30 days and whether repeat conversion rates should exceed 1.0 for website actions versus direct ad clicks. The thread addresses technical configuration questions around attribution and conversion counting methodology that would impact campaign performance reporting and bidding optimization in Google Ads.

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